The next step is a marketing plan. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc.
Advertising is also a part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. Your REALTOR® will know when, where and how to advertise your property.
Sometimes, the best marketing comes from experience and networking: The National Association of REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. A REALTOR® can make sure your home reaches the maximum number of buyers through cooperation, advertising and personal networking.