Social Media Overview Principles and Best Practices

by MAR Staff | Jun 25, 2013

Review the top ten “Do’s” in social media that REALTORS® should know, excerpted from NAR’s “Social Media for REALTORS®: 101 Do"s and Don"ts.”

1. DO Take NAR’s e-PRO® certification Program at www.eProNAR.com.

2. DO Follow NAR’s Facebook page, facebook.com/realtors, and twitter account, @realtors.

3. DO Promote yourself and your business but DON’T overdo it. DO let readers know you are a real estate professional but DON’T do it by broadcasting listings/sales. People want to know you as a person, not just by your profession.

4. DO Remember that the code of ethics principles still apply online.

5. DO Realize that the ROI (return on investment) of social media can be slow, and it may take some time before you see a return for the time you put into connecting online.

6. DO Realize that social networking isn’t for everyone. Explore several social media sites and choose one to focus on making a presence in.

7. DO Remember that you want to be where your current and prospective clients are. Make it easy for people to find you.

8. DO Manage your social media efforts yourself, so you are completely aware and in touch with what is going on with your pages, profiles, blogs, and sites.

9. DO Set up Google Alerts to monitor your reputation (your name, brand, user names) and area (where you sell real estate, your farm areas).

10. DO Make timely posts. Focus on the community in which you sell real estate and the local economic environment.
 
View more of Social Media for REALTORS® here.

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