Give Yourself a Gift for the Holidays

by MAR Staff | Dec 02, 2013
By: Bob Corcoran
The holidays are upon us once again and you’re likely making your gift list and checking it twice. But this year, I want you to give yourself a present – more business at the end of the year.

“Come on Bob, it’s the holidays. I don’t want to be a scrooge.” Fine. If you’ve hit your goals and want to relax, go for it. Enjoy the fruits of your labor.

But here’s the deal. If you do work, you’ll be a looking at a market that puts the odds of getting more business distinctly in your favor. Why? Because more than half of your competition is gone. I know agents who write more business over the holidays than some agents close all year.

As you likely know, many agents close up shop and stop working in December. They think -- incorrectly -- that no one wants to buy or sell because they"re too busy with the holidays. I beg to differ. Maybe there are fewer folks, but the ones who are out there are the very best kind: they’re motivated.

What’s more, a lot of relocating companies send their executives to look for homes over the holidays so they can begin their new jobs right after the first of the year. And making homes appealing during the holidays is just plain fun. You can make them look like postcards -- warm, welcoming and all trimmed with holiday decorations.

So give yourself a present by considering these tips to sell over the holidays: 

Get social – Attend every social event you can and meet as many new people as possible -- there are plenty of choices during the holidays. Real estate is a red-hot topic of conversation these days, so take time to listen so you can get some terrific leads.

Get on the phone –Your competition is probably sending out cards. Why not take it one step further? Call your past clients and let them know how much you appreciate them and wish them happy holidays and see if they have any referrals. Heck, you might even hop in the car and take them a 2014 calendar or a festive plant.

Get organized – If you don’t have one, create an ideal weekly schedule – a schedule that gets specific about what you should be doing to keep business moving at a swift pace. I have a sample of this that I’m happy to share with you for free – just shoot me an e-mail to

Get noticed – If the competition is relaxing; why not beef up your advertising and marketing? Do something different to stand out among your target market and farm area. Maybe hold a holiday get-together/party for potential clients where you can give a short seminar on home buyer and selling in 2014. Get creative and act on your creativity. 

And because you’ve stuck with me to the end of this article, I have a holiday gift for you: E-mail me at and I’ll send you a copy of an article – absolutely free – that might help you get that New Year off on the right foot called “The Top 10 Ten Reasons Why Your Future Can Be Great!”

Let me hear from you. Are you set up to for an end-of-the-year push? If not, what do you need to do today to get things moving? What hurdles are in your way? How specifically will you overcome those hurdles? Please send any comments or questions you have to or

Here"s wishing all of you the happiest of holidays! 

Bob Corcoran is a nationally recognized speaker and author who is the founder and president of Corcoran Consulting Inc. (, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential broker or agent’s existing practice.

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