How Evernote Can Help You Become a Productivity Pro

by MAR Staff | Jun 25, 2013
By Bob Corcoran
You’ve likely heard of the software called Evernote. It’s taking the real estate industry (and a lot of others) by storm. Why? Because it boosts efficiency.

I’ve always said time is our most valuable resource, not only in real estate, but in life. When I first take on a new client, I like to know how many an hours a week they’re working. If that number is north of 50, that rings alarms in my head. Don’t get me wrong, real estate is a marvelous way to earn a living, but for you to be effective when you’re working, you need to be fresh. And working more than 50 hours a week regularly is a short path to burnout. I’ve seen it over and over again.

So, one of my goals in coaching clients is to introduce efficiency. Get more quality work done in less time. After I’m done, my clients increase their production by double digits -- while working fewer hours. There’s no single, magic bullet that yields this kind of result. It’s often several items. But for this article, I want to discuss Evernote, because it has the potential to help you quickly.

I’m not an expert on Evernote so I checked in with a man who is: Dean Ouellette, a real estate agent in Arizona who is a self-professed “Evernote-a-holic” and “tech geek” who has actually written a book on the software called, “The Complete Guide of Using Evernote for Real Estate.” (Incidentally, Ouellette is offering a 40 percent discount on the book to those reading this article.  Go here to order your copy today for only $19.95).

But what makes him a real expert is that he has six kids (the latest arrived on May 4). If that’s not a man in need of time management, I don’t know who is. He told me when he got into real estate a few years ago (after working as a political consultant); he constantly looked for ways to be more efficient and productive.His search ended when he found Evernote.

I asked Ouellette to share how real estate agents can benefit from Evernote. Here’s what he had to say:
1. “It simplifies. Some think Evernote is just another organization app. It’s not. What makes Evernote stand out from the others, especially in the real estate world, is simplification. I used to have a different program for all my tasks: my to-do items, transaction management, lead management, listings. It was crazy. Evernote let me replace it all for a small fraction of the cost. Having everything in one spot saves me tons of time because I know where it all is.”

2. “Planning is a cinch. Evernote includes templates so I have a master sheet with goals and timelines that I check every Sunday night before my work week begins. This gives me a one-stop look at my business, to see where I am, where I’m going and to ensure I’m getting closer to my goals.”

3. “E-mail becomes manageable. In getting, replying to or sending e-mail, simply BCC it to your Evernote account.  You can even indicate which folder you want it to go into, and specify tags for organization as well.”
Ouellette recommends what he calls the “30-day challenge.” He challenged himself to use Evernote exclusively for 30 days. Every piece of paper, every business card, any to-do item all went into Evernote. “After 30 days, I saw the power because I never had to wonder what I did with that note or that phone number,” he says. “I knew right where it was with Evernote.” Let me hear from you: Have you used Evernote? Do you feel you’re able to use it to its full capacity? If not, why? What problems have you solved with Evernote?What problems still exist that you might need help with?

What about other technology and software – are you getting overwhelmed with the choices? Please send any comments or questions you have to or

Bob Corcoran is a nationally recognized speaker and author who is the founder and president of Corcoran Consulting Inc.(, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential or commercial broker or agent’s existing practice.