By: Jeffrey D. Chute, AGR GREEN, GRI, SRES, SRS
In the day-to-day activities of real Estate Professionals, sometimes the courtesy we extend to the public, the listings and each other can be ‘lost in the shuffle’ as we transact properties in a somewhat challenging environment.
In this and future articles we will take excerpts from the NAR document ”Pathways to Professionalism” and apply them to how we conduct ourselves in the marketplace. Today’s items are taken from the first section: ‘Respect for the Public’.
#5 “If a prospective Buyer decides NOT to view an occupied home, promptly explain the situation to the listing broker or the occupant(s).” This can prevent the call to the listing broker from the occupants; the tone of which will be “where are they?” Yes, sometimes, because of first appearances, a Buyer may decide to remain in the car and ‘move on’. While that is their right, and if you cannot assure them that the exterior is worth getting beyond…or maybe they are already focused on another home they have seen…an explanation (by you) is needed promptly to the occupant(s)…or their listing agent. This should preferably be done ‘on site’, but in any case as soon as possible.
#6 “Communicate with all parties in a timely manner.” After numerous attempts to reach that agent who showed your listing more than a week ago, you can probably draw certain conclusions regarding buyer interest. Explaining the situation to your seller-client will invariably cause the client to think ill of the buyer’s agent for NOT being in communication. Yes the Code of Ethics states that we shall not speak ill of our competition, but a careful and objective explanation of the facts may cause your client to draw their own conclusions.
#11 “When showing an occupied home, always ring the doorbell or knock-and announce yourself loudly-before entering. Knock and announce yourself loudly before entering any closed room” Our industry is full of tales about finding occupants in…shall we say…a compromised position. While this cannot be totally eliminated, it can be minimized by following the above procedures. I might also add “Never assume an ‘unoccupied’ property is always so”.
#16 “Be aware of and respect cultural differences” We are a diverse culture…with all the benefits that accrue. Cultural differences such as furnishings, food storage and preparation should be items of interest, not derision. Should the buyer want to make disparaging comments in this area, for you to also participate demeans you and the profession.
Look for more suggestions in later columns!
(The document “Pathways to Professionalism” can be found, in its entirety at: Realtor.org)