How Has Technology Revolutionized Your Business

by MAR Staff | Oct 29, 2012

The Massachusetts Association of REALTORS® Technology Committee asked the membership in a Technology Contest challenge: How are you using technology to improve your real estate business?

The 2012 Technology Contest challenged REALTORS® to submit a video showing how they are using technology to streamline, transform, and improve...even revolutionize their businesses. Dozens of video entries were submitted from across the state, in both office and individual agent categories, showing (in 3 minutes or less) how they were creatively using technology in their real estate practice.

The videos were not expected to be Hollywood productions. In fact, most contestants used their smart phone, tablet, or laptop’s webcam to participate. Winners were chosen based on criteria ranging from the originality of video, to the effectiveness of the technology that was being demonstrated.
Winner–Agent Category
The winner of the Individual Agent Category, Kurt Thompson of RE/MAX Property Promotions in Leominster admits that, “Technology is the overriding factor in my business these days…”

Thompson goes on to say, “Personally, I love the Form Simplicity product that allows me to electronically store and generate my forms, and then execute them through DocuSign to deliver those documents to my clients or to my co-broker agents. This allows me to be much more effective in focusing my time on providing my best services to my clients.”

Form Simplicity, an MAR Member Benefit, provides a complete online real estate forms solution at no additional cost to members. Form Simplicity gives REALTORS® the ability to easily create, edit, organize, and store forms online for residential and commercial transactions. It is also possible to populate the forms automatically with data from our state’s three MLS databases.

Winner–Brokerage Category
Kate MacGregor, owner of Bold Moves Real Estate in Rochester and the winner of our Brokerage Category shares how the Internet has transformed not only her business, but also her life. “Google Hangouts is now where I have meetings with people across the world,” she explains.

MacGregor, who also owns a real estate school and training center (Bold REALTORS®), hopes to become the first virtual real estate school for pre-licensing a broker.

Like Form Simplicity, Dropbox was another common technology noted by contest applicants that is used by Massachusetts REALTORS®. Dropbox allows its users to create shared folders on each of their computers, phones, or tablets, which are then synchronized so that it appears to be the same folder regardless of the device it is viewed on. Angela Harkins of Angela Harkins & Associates RE in Westford explains in her entry, “It’s Cloud Storage; it’s where I store all my current transactions.”
Many are using this technology to share photos, marketing materials, and transactional documents with their clients.

E-Signatures and Tablets were other common threads among the submissions, substantiating the growing industry trend of REALTORS® going mobile.