From the Editor Give it Meaning

by MAR Staff | Oct 29, 2012
By Karen Dumond

I am certainly not a rookie. I’ve been in the marketing and communications field for over 25 years and worked for the Association of REALTORS® almost as long. The transformation from rookie to veteran feels like it happens overnight, when years of practicing your craft lead to calling yourself a veteran.
I’d like to say that it is solely the time spent on the job that results in high achievement, so that each day, each month, and each year you are in business adds up to the kind of accomplishment in your field where you can call yourself a successful veteran. But that is not the case.
Those who can call themselves successful veterans and have tips and tools to share are much the same as rookies who have learned that, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” [Benjamin Franklin]

Many of us can spend years in our fields and not find ourselves at the top of our game. However, those of us who keep current, search for new ways to improve, and learn from others to earn a place at the top of our game are like the REALTORS® exemplified in this issue’s feature story on page 12, “Rookie Agent, Seasoned Agent: Success Stories from Both Ends of the
REALTOR® Spectrum.”

These REALTORS®, both rookies and veterans, are successful because they are capitalizing on new technologies, new marketing techniques, and business practices. Moreover, they are learning from each other and combining current trends with tried and true to create a mixture for profitability.

Reading the comments–from seasoned REALTORS® and those who are new in the business–about the practices they’ve used to keep on a steady path of improvement and growth over many years truly inspired me. A veteran’s biggest mistake is to stall in learning new methodologies, not listen to new ideas from young professionals, or refuse to try current advancements in technology. The same holds true for rookies who are not open to more seasoned ideas from experienced REALTORS®.

I hope you are inspired by the feature as well as the numerous award winners in this issue (Awards of Excellence on page 15) who are all successful because they are open to change and adapting to new business practices while embracing those that have worked for years. This is my business model and should be all of ours.