Media Contact: Eric Berman - 781-839-5507 - eberman@marealtor.com

Fishing on Facebook

by Heather Logrippo, exposeyourselfpr.com | Mar 05, 2014
You want to fish where the fish are, and Facebook is as close to a New England Clam Bake as you’re going to get in the marketing world. Your prospects are here and it’s inexpensive to get to them, so what are you waiting for?

You want to fish where the fish are, and Facebook is as close to a New England Clam Bake as you’re going to get in the marketing world. Your prospects are here and it’s inexpensive to get to them, so what are you waiting for?

Facebook’s user demographics are vast, meaning, there are a lot of people still using the platform. While many of the younger generation have moved away from it because it lost its cool factor once their parents started using it, that’s ok for our purposes. Why? Because your target audience is not kids, it’s their parents.

The key determination as to whether Facebook will work for you, from a marketing perspective, is whether you are willing to spend money and time on it to truly use it as a marketing tool. Facebook, while a free platform to consumers, is not free if you want to use it from a business perspective. To be successful using it:

Determine Your Budget.

It doesn’t have to be a lot but if you want to totally dominate your market you will need to be a bit more aggressive in the budgetary department. Many spend $200 a month or less for ads on Facebook. Just know that your growth and impact is directly related to the amount of money you spend (of course!).

Target Your Ads.

The ads you run will allow you to target your audience a number of ways. First, target people in the markets you serve, secondly you can pay to promote the posts you put on your business page. If you don’t have the time to manage it all, hire a firm. Most aren’t expensive and having a well-heeled Facebook presence will pay dividends.

Learn the Analytics.

Impressions among people who live in the towns you serve are valuable. It’s the same impact as having a postcard show up in someone’s mailbox multiple times, or from having your face on a supermarket cart, but a heck of a lot less expensive.

Done well, maximizing the changing landscape of Facebook will allow you to be the biggest fish in your pond, and that is great for frying up lots of sales!