2015 MAR Member Profile
2014 MAR Member Profile
|In this study, we interviewed a cross-section of 400 members of the Massachusetts Association of REALTORS® (M.A.R.) by telephone in an extensive 70+ question interview. We discussed their attitudes about MAR Communication programs, renewing membership, and awareness of specific member programs. |
Click the image on the right to view the profile.
|In this study, we interviewed a cross-section of 400 members of the Massachusetts Association of REALTORS® (M.A.R.) by telephone in an extensive 70+ question interview. We discussed their attitudes about the role of organized real estate in their businesses and the types of help they need to help grow their businesses. |
An important consideration is that the research measures member perceptions. Perceptions can be factually incorrect; but they are never wrong and are more important to member decisions than the “facts.”
|Another issue to keep in mind, in market research unaided responses are always more important than aided questions, because they require specific knowledge and/or attitudes on the part of the member and there is no opportunity to bias or lead the respondent. |
The research is a scientific analysis that yields results that are statistically projectable at two standard deviations (a 95% confidence level). Overall data is subject to a maximum sampling error of +/- 5.0%.
Below is a snapshot of the findings of the research on Massachusetts REALTORS® including the Executive Summary conducted by Market Enhancement Group, Inc
Click the image below for a full report.
Barry Quarles of MEG Research explains the research to MAR members
2012 MAR Member Profile
Mass. REALTORS® Want More in Communications and Social Media.
In late 2012, MAR conducted comprehensive research of its membership in order to glean a better understanding of the needs of its members. It showed that REALTORS® today contend not only with a complex sales process, but they also have to adapt to the way they market their businesses as well. The rise of the Internet and social media sites, as well as the changing demands of younger, first-time buyers, make it vital for real estate professionals to have up-to-date data and training that is meaningful to their businesses. Research was conducted to include an evaluation of members encompassing development, testing, and analysis using the Delphi Telephone Interviewing method. A robust statistical sampling was used.
For Full Market Research Findings Click the Image Below