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  • Listing Videos: Know Your Options

    Jun 30, 2015
    Today’s tech savvy clients demand a true walk through video. However, the fastest way to turn off a prospective buyer is to invite them to watch a video of your listing and then show them the same static photos they’ve already seen just set to music. Real estate listings with videos, receive 403% more inquiries than listings without videos but it can be hard to know where to start. Check out the three basic options for shooting video below and use the one that best suits your needs.
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  • REALTOR® Association to Testify on Behalf of Massachusetts Homeowners at Two Separate State House Hearings

    Jun 30, 2015
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  • Is There a Duty to Disclose Noise?

    Jun 24, 2015
    The basic rule governing the duty to disclose conditions affecting a listed property is summarized in regulations of the Massachusetts Attorney General, interpreting the Consumer Protection Act, also known as “Chapter 93A.” Those regulations provide that each person engaged in business has an obligation to disclose “any fact, the disclosure of which may have influenced the buyer or prospective buyer not to enter into the transaction.”
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  • THE GOOD, THE BAD, AND THE FUTURE OF REAL ESTATE VIDEO

    Jun 24, 2015
    “The play button is the most compelling call to action on the Web.” - Michael Litt, CEO and Co-Founder, Vidyard
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  • The Great Drone Debate

    Jun 24, 2015
    Although it may be only a matter of time before we start seeing drones flying over every listing, now is not the time. You may be eager to get those amazing aerial shots, but stay informed.
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