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  • What’s a Conversion Pixel?

    Mar 01, 2016
    In digital imaging, a pixel is the smallest detectable point of an image on a screen. Many tiny pixels make up everything you see on your smart phone, desktop and T.V., but your brain only recognizes the full picture.
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  • Qualities of Highly Effective Leaders in Real Estate

    Jan 04, 2016
    The real estate industry is experiencing a tumultuous and exciting time, with many brokers struggling to keep up with the changes. Some things haven’t changed, however, according to Bill Foss, CEO of EXIT Realty Massachusetts.
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LATEST NEWS
  • ‘Nanny Cams’ and the Real Estate Professional

    Jun 30, 2015
    In this day and age, there is a good chance that you are being recorded on video when you are in public spaces. However, what we have heard recently is that this trend is now moving into private spaces, including homes.
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  • Setting up your studio

    Jun 30, 2015
    One of the most important parts of shooting a video is the setup of the studio space. Spending a few extra minutes to check microphone levels or the background of your subject could make all the difference in the world. With these tips you will be well on your way to producing professional quality content for your buyers and sellers.
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  • Listing Videos: Know Your Options

    Jun 30, 2015
    Today’s tech savvy clients demand a true walk through video. However, the fastest way to turn off a prospective buyer is to invite them to watch a video of your listing and then show them the same static photos they’ve already seen just set to music. Real estate listings with videos, receive 403% more inquiries than listings without videos but it can be hard to know where to start. Check out the three basic options for shooting video below and use the one that best suits your needs.
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  • REALTOR® Association to Testify on Behalf of Massachusetts Homeowners at Two Separate State House Hearings

    Jun 30, 2015
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  • Is There a Duty to Disclose Noise?

    Jun 24, 2015
    The basic rule governing the duty to disclose conditions affecting a listed property is summarized in regulations of the Massachusetts Attorney General, interpreting the Consumer Protection Act, also known as “Chapter 93A.” Those regulations provide that each person engaged in business has an obligation to disclose “any fact, the disclosure of which may have influenced the buyer or prospective buyer not to enter into the transaction.”
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