• Five Questions With Leslie Mayer – Director of Member Engagement & Marketing

    July 20, 2020

    - By Leslie Mayer

    Leslie Mayer is the Director of Member Engagement and Marketing for MAR. She joined the organization in January, 2020 and is responsible for leading the initiative to deeper member engagement through projects such as the new MAR website, branding and database.  She leads the MAR marketing team in the areas…
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  • The New Commercial Real Estate Reality

    July 20, 2020

    - By Paul Yorkis

    When I was installed as President of the REALTORS® Commercial Alliance of Massachusetts (RCAMA) in December, I outlined an ambitious list of objectives for myself, the leadership team, and our membership. None of the objectives included dealing with and responding to the challenges presented by the Covid-19 virus because I,…
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  • Legal REALTOR® – Careful What You Say

    July 20, 2020

    - By Stephen M. Perry

    It’s an agent’s worst nightmare. You’ve procured the listing, successfully executed your marketing plan, and closed on the sale to a demanding buyer. And then, months or even years later, you find out that in some important respect the property was allegedly not as advertised. You learn of this in…
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  • Legislative Priorities

    July 20, 2020

    - By The MAR Legal Team

    At the 35th Annual Margaret C Carlson REALTOR® Day on Beacon Hill this past June, REALTORS® met remotely with their state legislators to discuss MAR’s 2019-2020 legislative priorities. It is important for you to know what MAR supports and opposes so you’re able to discuss it with your clients, neighbors,…
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  • Message From the CEO – Marketing Issue

    July 20, 2020

    - By Theresa Hatton

    Greetings, REALTOR® Family, This issue we focus on marketing…a favorite topic of mine since my early career which then inspired me to earn an MBA with a specialization in marketing. Connecting ideas and people together is the way that we can all collaborate to bring success, whether it is through…
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  • Notes From The Legal Hotline

    July 20, 2020

    - By The MAR Legal Team

    The ongoing COVID-19 pandemic continues to disrupt real estate transactions and has raised many questions from our members. These are just a few of the many questions we know you have. MAR is here to help you navigate through these uncertain times with the latest information and updates. Please watch…
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  • How To Repurpose Your Content

    July 20, 2020

    - By Teah Hopper

    Marketing your real estate business can feel like a full-time job in itself. You have to maintain your social media accounts, your website, your email newsletter, among other things. With so much to juggle, digital marketing can quickly become overwhelming. Luckily, there’s one easy way to reduce the stress: Repurpose…
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  • Real Estate Marketing Trends

    July 20, 2020

    - By Lauren Antone

    Real estate agents are the jack of all trades; not only are you the CEO of your own business, but you’re also in charge of accounting, customer service, transaction management, negotiation, and so much more. It’s no wonder that adding marketing to your toolbelt can seem so daunting. And yet,…
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  • ADA Website Compliance Checklist

    July 7, 2020

    - By The MAR Legal Team

    The Americans with Disabilities Act (ADA) requires that businesses make both their physical space and their online space accessible to individuals with disabilities. Denial of full and equal access to website content...
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  • Video: Love it or Not, it is Here to Stay

    July 1, 2020

    - By Betsy Boggia

    The past few months have forced many of us to embrace technology in new ways due to social distancing and stay-at-home rules. We have been jolted into thinking about how we can use our communication platforms and engage with our audiences in unusual and creative ways. This has demonstrated that…
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