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Important Information on recent Massachusetts Room Occupancy Legislation for Intermediaries for Short-Term Rentals and Traditional Lodging
July 24, 2019
Here is the latest guidance from the Department of Revenue about your responsibilities related to short-term rentals under the new law. REALTORS® who help arrange a short-term rental and collect rent meet the definition of “intermediary” under the new law. The Department of Revenue wants to be sure that Intermediaries… -
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Finding the Right MarTech Tools, and The Right Brand for your Business
July 23, 2019
While there are a lot of fun new Marketing Technology (Martech) tools being produced almost daily, a few basics will do the trick. The key is to be comfortable using them and to do so on a regular basis. The other piece is to understand your brand and what is… -
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President’s Message – A Few Changes
July 16, 2019
We expect the unexpected and anticipate what might occur so we are ready for it. Most people wouldn’t even know we had resorted to a Plan B, C, or Z if that’s what it takes because we keep things moving seamlessly. By the time you read this, two big changes… -
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From the Editor: Life Moves Pretty Fast
July 16, 2019
In 1986, the movie Ferris Bueller’s Day Off was released and was one of the top-grossing movies of the year. One of the most famous quotes from the movie, of which there were many, was “Life moves pretty fast. If you don’t stop and look around once in a while,… -
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Using Content Marketing to Attract and Retain Clients
July 16, 2019
It’s hard to be successful in real estate. The competition for a limited pool of buyer and seller clients is fierce. In Massachusetts alone, there are 25,000 REALTOR® -members, and that doesn’t include non-REALTOR® licensees. So, how do you stand out? How do you differentiate yourself from your competitors? How… -
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Real Social – Why Your Personal Brand Matters & How to Develop It
July 16, 2019
In today’s world, you can no longer separate who you are from what you do. It is all tied together. As a REALTOR®, your personal brand and the brand of your business are connected. So, it is important to spend some time thinking about who you are and how you… -
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Five Questions With – Home Financing for Veterans
July 16, 2019
This issue’s “Five Questions With” features Rear Admiral Thomas Lynch (U.S.N., Ret.,) the executive chairman of NewDay USA, a nationwide mortgage company for Veterans. What challenges do veterans face with buying homes? A. Often, when ending their service in a foreign country, veterans find themselves beginning their home buying process… -
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Birth Order: What it Might Mean About Where You Will Choose to Live
July 16, 2019
There’s an ad for diapers that does a great job demonstrating how birth order has the potential to shape members of the same family. In the ad, a little girl asks if she can hold her aunt’s first baby. The aunt hands the girl a jumbo bottle of hand sanitizer.… -
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On The Hill – Legislative Priorities
July 16, 2019
At the 34th Annual Margaret C. Carlson REALTOR® Day on Beacon Hill this past June, REALTORS® met with their state legislators to discuss MAR’s 2019-2020 legislative priorities. It is important for you to know what MAR supports and opposes so you’re able to discuss it with your clients, neighbors, and… -
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Notes from the MAR Legal Hotline
July 16, 2019
Q: Is sharing a lockbox code with a buyer client illegal? A: No, it is not illegal for a REALTOR® to share a lockbox code with a buyer without the express permission of the seller, but it is likely a violation of the REALTORS® Code of Ethics. Article 3 of the…
