NAR Launches ‘That’s Who We R®’ Consumer Advertising Campaign

May 1, 2019

- By Shelby O'Hare

As a REALTOR®, you know the difference between you and someone who is just a real estate agent. However, the public might not know that as a member you subscribe to a Code of Ethics and that being a member is more than just about the transaction.

To help bridge this information gap, NAR launched a new marketing campaign inspired by the Code of Ethics in February titled “That’s Who We R®.” The campaign aims to highlight what it means to be a REALTOR® and the continuous impact REALTORS® have as property owner advocates, engaged community members, and trusted industry experts.

The video ads feature compelling stories that underscore the REALTOR® promise, displaying REALTORS® and their commitment to their clients’ futures, their neighborhoods, and their own futures. These ads work to instill pride in the REALTOR® community as well as educate the general public on the significance of using a REALTOR® and why it could be the best decision they will make in their home buying or selling process.

Along with the video, NAR is extending their marketing efforts to include state and local associations. By going to, you have the ability to download different variations of campaign logos, print ads, digital ads, banners, and social media materials. The best part? Some of these ads are customizable, allowing you to add your association or company logo and use these materials as a part of your own marketing strategy. The inclusivity of this campaign creates a clear and comprehensive message across all state and local associations, giving more legitimacy to the importance of the REALTOR® promise.