Building Your Knowledge of Home Energy to Seal the Deal

March 1, 2019

- By by Lauren Mendoza

Spring is right around the corner, which means things are about to get busy! And while there are many ways to improve your marketability as an agent, one of the best ways to set yourself apart from other agents is to show your clients that you have the expertise to guide them through the home buying or selling process. Knowledge is power, and the REALTORS® with the most knowledge will be positioned to have the most power in their market.

To get you started, here are three pieces of information about oil heat that will help you communicate with clients and close more sales.

The Age of Bioheat®

Bioheat can be a great way to promote your oil-heated listings because many of today’s buyers will be happy to hear about it. Bioheat is a renewable blend of regular heating oil and biofuels, which are made from products such as soybeans, recycled cooking oils, and other natural products. Bioheat is an ultra-low sulfur fuel, which leads to greater system efficiency and reduces the source of many system maintenance issues. It is made in the United States and requires no modifications to existing systems. What’s more, it costs the same as regular heating oil!

Safety First

Safety is always a factor for buyers who are considering a new home purchase. You can assure your clients that oil-heated homes are incredibly safe. Oilheat is nonexplosive – if you drop a match in an oil tank, it will simply fizzle out. It’s also not a fire hazard to have an oil tank on your property, because heating oil cannot burn in its liquid state.

High efficiency, low emissions

Your clients will be happy to hear that oil is more efficient than ever. Last year, the state of Massachusetts made a complete switch to ultra-low-sulfur heating oil (ULSHO). This transformation means that the emissions in heating oil, which were already low, have been virtually eliminated. Thanks to ULSHO, oil heat systems will operate longer and require less maintenance, so homeowners will pay less in repair costs and build up greater savings over time.

These are just a few of the talking points you’ll learn when you work with the PRO$ (Partnership for Realty and Oilheat Success). No matter the season, the REALTORS® with the most knowledge will always be the best positioned to sell the most homes easily, quickly, and for more money.

Partnership for Realty and Oilheat Success (PRO$) is a national nonprofit educational program for real estate professionals. We help agents overcome obstacles in the sale and marketing of oil-heated properties and serve as a resource for everything oilheat related. To learn more, visit or contact the author directly at We’re here to help you learn more so that you can sell more.