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  • Build Your Brand on Instagram

    Feb 28, 2017
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  • Virtual and 3-D: The New Reality of Real Estate Marketing?

    Feb 28, 2017
    Let’s just get this out of the way: not too many people are going to buy a home without seeing it in-person (perhaps a few times) beforehand. What then is the role of virtual reality, augmented reality, and 3-D tours in real estate marketing? Is it set to “disrupt” the entire industry like Uber did to the taxi, as some have suggested? Let’s set the record straight and explore how you might employ virtual reality into your marketing mix.
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  • Are Liquidated Damages All Wet?

    Feb 28, 2017
    Almost every residential real estate agreement in Massachusetts contains a provision describing what will happen if the buyer defaults in the obligation to purchase. Those provisions are often referred to as liquidated damages clauses. These clauses generally state that the seller will retain the buyer’s deposit as their sole remedy.
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  • Notes from the MAR Legal Hotline: Social Media Marketing Smarts

    Feb 28, 2017
    Your clients live in their social media feeds, so that’s where you want to be too. However, when it comes to using social media for marketing your properties, there are some dos and don’ts you need to be aware of.
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  • Vapor Intrusion and Residential Redevelopment

    Feb 28, 2017
    The demand for housing and the conversion of industrial buildings to residential properties represents a significant re-use opportunity. But such re-use can lead to unintended exposure to industrial chemicals when vapors associated with chemicals in the ground migrate into overlying homes.
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