At this year’s Awards Reception and Recognition Dinner in September at the Sheraton Framingham Hotel & Conference Center, several Realtors® were honored for their outstanding contribution to the Realtor® Association, the industry and the community. The awards presented included: The Realtor® of the Year Award, Milton H. Shaw Distinguished Service Award, and the Good Neighbor Award.

Here’s why integrating offline techniques—along with your online presence—matters.

For many years, my former partner, Bob Kutner, prepared this column. At MAR’s Realtor® Day on Beacon Hill, on June 7, 2018, MAR gave Bob a well-deserved award for his service. With Bob’s retirement, we will continue this column but cannot hope to replace his wit and wisdom.

If you were born before 1977, I imagine there was this idyllic time when workplace etiquette was codified, and no one wondered whether they need to send a hand-written thank you after an interview when an e-mail would suffice. Now CEOs of the most valuable companies wear sweatshirts to work and it seems like the most basic norms are out the window. Differences in expectations can lead to friction between the generations, often with one party not even aware they were in the wrong.