Pinterest is a visual social media website that lets you organize and share all of the interesting things that you find on the web. People use Pinterest to create personalized pinboards—or, essentially, virtual bulletin boards. Users can pin photos they like or want to save to any number of pinboards. Best of all, users can re-pin photos from other pinboards that they like or want to save. Pinterest has become a popular social media site for homeowners, decorators and travelers who like to share their photos and creativity.
Here are a few real estate-related items you can add to your Pinterest:
- Unique photos of your top-priority communities
- Seasonal photos of your market area
- Local stores, companies and products
- Homes with interesting or period architecture
- Exciting local events
- Before and after photos of homes you’ve sold
- Home renovation ideas
So, while it may not be clear how your company fits into the Pinterest scene yet, you can still play around with it as a brand development tool. Create an account, add some great, attractive photos and share some of your personality! It’s another great social media tool that could potentially drive traffic to your website.
–John Merse, Marketing Manager, Union Street Media