CONFERENCE UPDATES
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Let us know about a business you would like to see at the Tradeshow and if they purchase a booth, you go to the Tradeshow for FREE!  Contact Wendy Flaherty at
wflaherty@marealtor.com or 781-839-5527.
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FAST FACTS
2009 MAR Conference & Tradeshow
Location: DCU Center in Worcester, MA
Date: October 19-20, 2009
Time: 8:00AM - 5:30PM
 
Conference Pricing:
First-time Members - $99
Members - $149
Non-Members - $299
 
Registration
(September 1 - October 12)
Members - $149
Non-Members - $299
 
Onsite Registration
Members - $179
Non-Members - $299

 
Specialty Course Pricing
(includes conference registration)*
Green Designation Core Course (2 full days) - $189
LMC Certification Course (1 full day) - $225
LMC Graduate Course (1/2 day) (prerequisite-LMC Certification)- $149
 
*Optional courses are only available for REALTOR® Members.

Refer an Exhibitor and Go for FREE-Limited Time Offer:
Let us know about a business you would like to see at the Tradeshow and if they purchase a booth, you go to the Tradeshow for FREE!  Contact Wendy Flaherty at wflaherty@marealtor.com or 781-839-5527.
 
2009 MAR Conference Schedule*

Monday, October 19, 2009

Time
Course or Event
Speaker
Track
Room
7:30a-5:30p
Registration
 
Outside Exhibit Hall
8:30a-5:30p Green Designation (Core Course)† Jeff Chute D Ballroom Center
8:15a-5:30p
Linda Kody
Ed Bugos
Val Gehringer
C Meeting Room E
9:00a-11:00a
Steve Ryan, Esq.
CE
Ballroom South
9:00a-11:00a
Dan Schawbel
T/S/M
Meeting Room A-B
9:15a-11:15a 
Richard Sullivan, Esq.
CE
Jr. Ballroom
9:15a-11:15a
Mike Dooley
 P
Meeting Room C-D
11:30a-6:30p
Tradeshow Grand Opening 
 
 
 
12:00p-1:00p
Break**
 
 
 
12:30p-1:30p
Book Signing
Dan Schawbel Exhibit Hall
1:00p-3:00p
Rob Nahigian
CE
Ballroom South
1:00p-3:00p 
Roger Turcotte
B
Meeting Room A-B
1:15p-3:15p
Richard Sullivan, Esq
CE
Jr. Ballroom
1:15p-3:15p
Panel of Top Producer Agents
Moderator - Nelson Zide
 
Panelist:
Bonnie Guevin,NH
Linda St. Peter,CT
Rob Scaralia, RI
Sven Anderson, MA
Gary Rogers, MA
 S/M
Meeting Room C-D
3:00p-3:30p
Networking Break**
 
 
 
3:30p-5:30p
Rob Nahigian
CE
Ballroom South
3:30p-5:30 p
Spencer Taylor
T
Meeting Room A-B
3:30p-5:30 p
Steve Ryan, Esq.
CE
Jr. Ballroom
3:30p-5:30p
Margaret Innis
S/M
Meeting Room C-D
5:30p-6:30p Networking Reception Exhibit Hall
6:30-9:30p
Professional Awards & Recognition Dinner
(Ticketed Event)
 
 
Ballroom


Tuesday, October 20, 2009

Time
Course or Event
Speaker
Track
Room
7:30a-4:00p
Registration
 
 
Outside Exhibit Hall
7:30a-3:00p
Tradeshow
 
 
Exhibit Hall
8:00a-5:30p Green Designation (Core Course)† Jeff Chute D Ballroom Center
8:00a-11:00a Linda Kody G
Meeting Room E
8:15a-10:15a Microsoft Boot Camp I(Intermediate Outlook) Katy Mayo T Ballroom North
8:15a-10:15a
John Willis
CE
Ballroom South
8:15a-10:15a 
Rick Deluca
B
Meeting Room A-B
8:30a-10:30a
Linda O'Connor 
CE
Jr. Ballroom
8:30a-10:30a
Peter Milewski  & Christopher Cline
S/M
Meeting Room C-D
10:15-10:45a
Networking Break
 
 
 
10:45-12:15p
 Rick Deluca
 S/M
Exhibit Hall
12:15p-1:30p
Break**
 
 
 
1:15p-3:15p Microsoft Boot Camp II (Intermediate Excel) Katy Mayo T Ballroom North
1:15-3:15p
Andy Consoli
CE
Ballroom South
1:15-3:15p
Mary Stewart
S/M
Meeting Room A-B
1:30-3:30p
Linda O'Connor 
CE 
Jr. Ballroom
3:15-3:45p
Networking Break
 
 
 
3:45p-5:45p Microsoft Boot Camp III (Intermediate PowerPoint) Katy Mayo T Ballroom Center
3:45-5:45p
Gary Bourque
CE
Ballroom South
3:45-5:45p
Linda O'Connor
CE
Jr. Ballroom


Educational Tracks

CE

T

B

P

S / M

Continuing Education

Technology

Brokers

Business Planning

Sales / Marketing

 

C

G

D

 

 

Certification Course

Graduate Course

Designation Course

 


*Conference schedule is subject to change. Please check this page for the latest updates.
**Concession stands available for food and beverage purchase in Exhibit Hall North 11:30 am – 5:00 pm.
† Course requires advanced purchase.
 

Course Descriptions


Green Designation (Core Course)
Instructor - Jeff Chute
This 2 day core course requires an advanced purchase of $189, which includes full conference and trade show registration. Be a leader and become the real estate resource for your community. This core course consists of topics such as green building concepts, principles and practices, marketing to the green consumer, the financial advantages of properties that are eco-friendly, the significance of LEED, Energy Star and other rating systems, regulatory issues, zoning and building codes as they relate to sustainability, advising clients seeking qualified "green" professionals, land planning and greening your business.
 
Note: To earn your NAR's Green Designation, REALTORS® must complete the core course and one additional elective course (residential, commercial or property management) which can be taken online or at a different time. Your first year's dues are complimentary upon completion of your Green Designation.
Loss Mitigation Certification Course
Instructors - Linda Kody, Ed Bugos and Val Gehringer
This 1 day certification course requires an advanced purchase of $225, which includes the conference and tarde show registration.Entitled Loss Mitigation Certification, this new one-day course will provide information and guidance on the complicated transactions involving foreclosures, short sales, properties at auction or bank owned (also known as real estate owned or REO), and give attendees useful ways to protect their commission while assisting buyers, sellers and mortgage companies through the process.

The curriculum, will teach Realtors® how to deal with short sales on both the buying and listing side; how to best approach lenders; and what information they will be required to produce.  Since not all short sales avoid foreclosure, attendees will also learn about the auction process including viewings, financing, bidding, and commission concerns.  Lastly, this course will also address the human element of these transactions as consumers potentially face losing their homes.

This one-day class will equip you with the tools you need to help you advance new business opportunities in this area, and will give you the rights to use the logo for the Loss Mitigation Certification.  This course qualifies for 2 hours of ce credits (Foreclosures).
 
Sellers Agency (RE01R06)
Instructor - Steve Ryan, Esq. and Michael McDonagh, Esq
Click Here for Powerpoint
This 2-hour course will cover many aspects of seller agency. The class will cover the history of agency disclosure, general Definitions of agency relationships, the establishment of agency relationships, the duties that may be required of licensees, commonly referred to by the acronym OLD CAR. The class will also include discuss on the types of licensee/consumer relationships including dual agency, seller agency, buyer agency and facilitator, and the termination of agency relationship. Finally the course will also cover other legal issues affecting seller representation. 
 
Advanced Blogging
Instructor - Dan Schawbel

As a Realtor, a blog can serve as a sales vehicle, reference point, online community and potential revenue stream.  It will help you attract new business, meet new people and become an industry leader.  Dan Schawbel, a blogging and personal branding expert, who has taken his blog from unknown to world recognized, will show you how your blog can make a big difference in your life.  Throughout this discussion, you will learn how to step away from a beginner blogger to become an expert.
 

Topics discussed

- Quick review of why and how Realtors should start a blog
- How to install a blog under your own branded domain name
- The various marketing channels available to give your blog visibility
- Blog formatting and multimedia embedding
- Learn all the hottest new widgets that you can use on your blog
- Discover how social networks can give your blog a boost
- Get your blog ranked high in Google with expert SEO advice
- Turn your blog into an additional revenue source

 

Chapter 93A, Consumer Protection and Business Regulation For Real Estate Brokers and Salespersons (RE04R08)
Instructor - Richard Sullivan, Esq.
Click Here for Hand Out
Brokers and Salespersons engaged in business in the Commonwealth need to understand their legal obligations under the Consumer Protection Statute in order to protect themselves from costly mistakes.  This course is designed to explain the history, purpose and applicability of the Statute, to detail what the broker or salesperson must disclose and how to avoid potential liability under the Statute.  With the potential award of up to three times the actual damages a consumer may suffer, plus attorney fees, the Consumer Protection Statute is a powerful tool in the litigator’s toolbox but being armed with an understanding of the Statute and case law interpreting the Statute, Brokers or Salespersons will be better able to protect themselves and avoid liability.
 
Financial Planning
Instructor - Diane Rule-Enos and Mike Dooley
The Patriot Financial Group will be presenting a two-hour financial planning course that will assess how Realtors can survive and save in today’s current stock market as well as real estate market. The topics of discussion will be an evaluation of the current market and how to invest properly to ride the volatility; financial planning and budgeting 101;  Retirement vehicles available to Real Estate Agents and Brokers; as well as a brief description of how the disability income insurance program works. Lastly we will discuss how the members of The Patriot Financial Group can assist you in surviving this market as well as prepare you for your retirement.
 
Commercial Real Estate Basics (RE37C05)
Instructor - Robert Nahigian
Click Here for Word Doc
Directed towards the residential and/or commercial broker who is just starting to deal with commercial real estate, this course will help you understand the differences between residential and commercial real estate leases and sales. Additionally, this course will provide you with exposure to various types of commercial properties explore how tenants evaluate real estate and identify valuation methods. This course provides two hours of state approved C/E credits.
 
 
Motivating Agents of All Ages
Instructor - Roger Turcotte
Click Here for PDF
Broker Owners will learn necessary skills to motivate agents and how to develop an effective retention program.
 
Successful agent retention requires the following components:
- Defining what an owner expects of a high value agent in the company
- Managing agents to a defined standard
- Understanding what elements of the work environment influence agents to stay with an agency.
- Conducting agent interviews that focus on attracting those agents who will be a good fit on the team
- Implementing a leadership process that enhances the retention of the high value agents and addresses
  the challenges of low value agents.
 
 
Closing and Settlement (RE07RC01)
Instructor - Richard Sullivan, Esq.
Click Here for Powerpoint
The closing is the culmination of the hard work and effort of the Listing Brokers and Buyers’ Brokers and is the day all parties are moving toward with excitement and apprehension.  This course will review the role of the brokers and closing attorney and obligations of Sellers and Buyers at closings, including tile issues and closing costs.  Deeds, Mortgages, MLCs, 6(d) Certificates, Discharges and proration of taxes, water and sewer and condominium fees will all be covered.  Review the Closing Documents and HUD Settlement Statement to gain a better understanding of the closing process.
 
Panel of Top Producer Agents
Moderator - Nelson Zide
Panelists:
Bonnie Guevin of NH
Linda St. Peter of CT
Rob Scaralia of RI
Sven Anderson of MA
Gary Rogers of MA
 
Course description coming soon.
 
Commercial Leases and Leasing Basics (RE31RC09)
Instructor - Rob Nahigian
Click Here for Word Doc
This course is specifically designed to expose the residential or new commercial real estate practitioner to the basics of commercial leases, as well as provide to the seasoned commercial practitioner with a refresher of fundamentals. The goal is to have the practitioner gain an objective view of the concerns and needs of both landlords and tenants so that each side’s position is better understood. An effective lease should accommodate both parties’ needs whenever possible and practical
 
Using Web Analytics To Influence Business Decisions
Instructor - Spencer Taylor
Click Here for Powerpoint
How do people find your website? What do they do when they get there? What can you do to help improve conversions?
 
Learn how YOU can measure and improve the success of your web site and all of your lead generation efforts using basic tools provided by Google Analytics (GA), Google's free web statistics reporting tool.  Union Street Media, a leading Internet Marketing firm for real estate agents and offices, will demonstrate basic reports and goal tracking using GA, and how you can learn from them. You will learn how to continuously improve your web site, how to find out what your prospective clients are most interested in and where they tend to find you, and how you can hone your message and marketing efforts both online and offline to get more leads.
 
Alternative Dispute Resolution & Procuring Cause (RE54R06)
Instructor – Steve Ryan, Esq.  and Michael McDonagh, Esq
Click Here for Powerpoint
Click Here for Powerpoint with Answers
Click Here for Handout
Come join MAR’s General Counsel as he explores and explains the fundamentals of dispute resolution and the form it takes in the REALTOR® association. From mediation to arbitration this course will guide you in how to avoid commission disputes and what to expect if you find yourself involved in one. If you have ever wondered how analyze a procuring cause dispute this is a course for you.
 
 
Home Staging
Instructor - Margaret Innis
Click Here for Word Doc
What, Why & Wow!  Strategies for Successful Staging.We have all heard how important staging is but few Realtors know how to motivate their Sellers to stage without fear of hurting their feelings.  This program shares strategies of how to confidently motivate your sellers to enhance the visual value of their home and the 3 types of Staging for homeowners and Realtors.  Learn the formula of Flair Staging – step by step guidelines to simply stage any room.  Tap your talents with case studies and dramatic before & after photos. 
Loss Mitigation Certification Graduate Course
Instructor - Linda Kody
This graduate course requires an advanced purchase of $149, which includes full conference and trade show registration. 
 
The 3 hour Loss Mitigation Certification (LMC) Graduate Course is available to any REALTOR® member who has previously taken the LMC program and is intended to provide in-depth information as it specifically relates to REO’s, short sales and foreclosures. Topic highlights include short sale duties, financing options and home inspection issues, along with foreclosure counseling, resources, profit versus non-profit and risk/liability and REO property management and safety concerns. Another component of the LMC Graduate Course includes short sales and foreclosure offers, which will also count towards 2 Continuing Education hours of “Offers”. If you are LMC certified and an Active REALTOR® participating in loss mitigation transactions regularly, then this course is a must attend.
 
Note You must have your Loss Mitigation Certification to be eligible to attend this course.
 
Microsoft Boot Camp I (Intermediate Outlook)
Instructor - Katy Mayo
Click Here for PDF
This Outlook workshop will show you how to add, edit and organize  your outlook items. Learn to group and find contacts.  Use your calendar to help manage appointments and meeting.  Get your emails into groups and organized for ease of use.
Note: This workshop is part 1 of a 3 part, day-long program. You have the option of attending any or all of the three workshops.
 
Residential Mortgage Loan Market and Credit Today (RE47R05)
Instructor - John Willis
Click Here for Powerpoint
The Residential Mortgage Loan Market and Credit Today is a 2 hour course that focuses on basic mortgage terminology and definitions.  It also explains the different types of mortgages and loan programs that are available to home buyers.  It will also break down and explain the components of a buyer’s credit report and score and how that it relates to obtaining a mortgage.
Last, I will discuss some topical issues and trends that we are currently seeing in the mortgage industry.   
Managing the Agent of Today has Changed. Have You?
Instructor - Rick Deluca
Of all the changes in the real estate industry that have taken place in the past few years, perhaps the biggest change is in the way we manage today's agents! With more agents working at home, increased technological knowledge, higher expectations placed on managers and other factors; managing agents in today's market takes on an entirely new dimension. Discover how to "influence" your agents to greater production, create more of a team mentality, and increase their support of management, and more!

 
Commonly Used Forms (RE39C05)
Instructor - Linda O'Connor
Click Here for Powerpoint
What could you possibly learn that you don't already know about forms, right? Don't sell this class short. We'll explore the four basic state mandated forms, their genesis, and their proper utilization to minimize risk and maximize profitability. 
Opportunity Knocks: “Understanding How MassHousing and FHA Can Expand your Business”
Instructor - Peter Milewski, MassHousing and Christopher Cline, FHA
 
With the tightening of the credit market, it is becoming more difficult for qualified home buyers to get financing.  However, there are options you should know about.  MassHousing and the Federal Housing Administration (FHA) both offer safe and secure loan programs that can help your clients obtain the financing they need to buy that first home or move to a bigger home.  This course will teach you the following:
  • Who MassHousing and FHA are;
  • The different loan products offered by both;
  • Qualifying for a loan; and
  • How your clients obtain financing.
     
Keynote Address
Rick Deluca
“Understanding The Demands Of Today’s Market”
“In today’s turbulent and changing real estate market, many real estate professionals find themselves wondering which activities generate success.  As the market continues to change, we need to change with it.  Learn proven strategies the most successful agents are using today!”
 
Microsoft Boot Camp II (Intermediate Excel)
Instructor - Katy Mayo
Click Here for PDF
Create spreadsheets that will help you track expenses and budgets using formulas.  Format and prepare spreadsheets for printing.  Create basic column, bar and pie charts.
 Note: This workshop is part 2 of a 3 part, day-long program. You have the option of attending any or all of the three workshops.
 
Residential New Construction (RE46R05)
Instructor - Andy Consoli
Click Here for PDF
You will learn what defines a subdivision, who needs a license to build, who obtains building permits, how to properly list and represent new construction, builders warranties and much more. This class will show power point pictures of the entire building process from excavation, foundation frame, sheet rock, cabinets, floors, roof, etc., etc. etc… If you sell new houses this is a must attend class.
 
Feng-Shui
Instructor - Mary Stewart
Click Here for Powerpoint
Feng Shui for Real Estate Professionals
• Favorable feng shui features and how to market them
• How to remedy homes that are a “feng shui nightmare”
• How to sell listings faster with feng shui
• Feng Shui for increasing sales & referrals
 
Conducting an Open House and Safety Plan (RE36R05)
Instructor – Linda O’Connor
Click Here for Powerpoint
Click Here for Word Doc
Course will help agents prepare and conduct a safe and efficient open house. The course reviews agency relationships and promotes to help insure homeowner and agent safety as well as freedom from liability for injuries or damages to visitors
  • Review open house rules and guidelines with the seller
  • Agent’s responsibility regarding Law of Agency
  • Agent Liability
  • Security
  • What do an open house?
Microsoft Boot Camp III (Intermediate PowerPoint)
Instructor - Katy Mayo
Click Here for PDF
Learn to enhance your presentations by adding design templates and custom color schemes.  Use slide transition and animation to make your presentation come to life!!!
Note: This workshop is part 3 of a 3 part, day-long program. You have the option of attending any or all of the three workshops. 
 
 
Appraisal Process (RE26RC07)
Instructor - Gary Bourque
Click Here for Powerpoint
This class will include a review of the types of value (market, foreclosure, liquidation, going concern, etc), the appraisal process and conformity with USPAP (Uniform Standards of Professional Appraisal Practice), the appraiser’s role in understanding supply and demand with respect to the current area economic conditions, analyzing the three types of value (Sales, Cost & Income), understanding the currently changed requirements of Fannie-Mae and Freddie Mac with respect to the new Market Conditions Report and the HVCC (Home Valuation Code of Conduct) and how the real estate agent and appraiser can assist each other.
 
Residential Rentals-Landlord/Tenant Issues (RE09R07)
Instructor – Linda O'Connor
Click Here for Powerpoint
This course is designed specifically for brokers and salespersons who practice rental brokerage. Through this course, approved for two hours of C/E credits, REALTORS® will gain a better understanding of where their fiduciary duties lie – to the landlord, tenant or both, and their legal obligations under the Fair Housing Laws.
 

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