CONFERENCE UPDATES
~CONFERENCE ATTENDEES~
Refer an Exhibitor and Go for FREE-Limited Time Offer:
Forward us the contact information of a business you would like to see at the Tradeshow and if they purchase a booth, you go to the Convention for FREE!  Contact Wendy Flaherty at wflaherty@marealtor.com or 781-839-5527.
CONFERENCE SPONSORS
FAST FACTS
2010 MAR Conference & Tradeshow
Location: DCU Center in Worcester, MA
Date: October 18-20, 2010
Time: 8:00AM - 5:30PM
 
Conference Pricing:
Registration
(10% Discount until September 1st)
One day pass - $80
Non-Members - $170
 
Two day pass - $107
Non-Members - $197
 
All Three Days - $134
Non-Members - $224
 
Registration
(September 1 - October 12)
One day pass - $89
Non-Members - $189
 
Two day pass - $119
Non-Members - $219
 
All Three Days - $149
Non-Members - $249
 
Onsite Registration
One day pass - $129
Non-Members - $229
 
Two day pass - $159
Non-Members - $259
 
Three day pass - $189
Non-Members - $289 
 
Specialty Course Registration
(Includes complimentary 3 day conference registration)*
CRS (1 full day) - $190
GRI 202 (2 full days) $250
LMC Certification Course (1 full day) - $230
LMC Graduate Course (1/2 day, prerequisite-LMC Certification)- $150
TRC Course (1/2 day) - $160
 
*Optional courses are only available for REALTOR® Members.
Limited seating available on all speciality courses. Sign up early!
 
Cancellation Policy
Full refunds will be issued, less a $25 processing fee, for cancellations received by phone or in
writing by October 4th. No refunds will be issued after October 4th.

 
2010 MAR Conference Schedule 

Monday, October 18, 2010

Time
Course or Event
Speaker
Track
Room
7:30a-5:30p
Registration
 
Outside Exhibit Hall
8:00a-5:15p (CRS -The New Negotiating Edge …A 5-Step Behavioral Model)†   Ed Hatch C Meeting Room C, 3rd fl.
8:00a-5:15p
Linda Kody
 
C Meeting Room D, 3rd fl.
9:15a-11:15a
Paula Savard
CE
Jr. Ballroom, 3rd fl.
9:15a-11:15a
Matt Ferrara
T
Meeting Room A-B, 3rd fl.
9:30a-11:30a 
Rob Nahigian
CE
Ballroom South, 3rd fl.
9:30a-11:30a
The Power of Ideas: Creativity for Everyone
Alison Linny
 S/M
Ballroom Center, 3rd fl.
11:15-11:45a
Break**
 
 
 
11:45a-12:45p
Lunch
 
 
 
12:45-2:45p
Rob Nahigian
CE
Ballroom South, 3rd fl.
12:45-2:45p
Steve Ryan, Esq & Mike McDonagh, Esq.,
B
Meeting Room A-B, 3rd fl
1:00p-3:00p 
Paula Savard
CE
Jr. Ballroom, 3rd fl.
1:00p-3:00p 
Real Estate Exit Strategies and Tenant in Common (TIC) Investments
Moore McLaughlin, Esq., CPA, CES(R)
 
Ballroom Center,3rd fl.
3:00p-3:15p
Break**
 
 
 
3:15p-5:15p
Jody O'Brien
CE
Ballroom South, 3rd fl.
3:15p-5:15p
Moore McLaughlin, Esq., CPA, CES(R)
CE
Jr. Ballroom, 3rd fl.
3:15p-5:15p
Graham Trudeau
T
Meeting Room A-B, 3rd fl.
3:15p-5:15p
TBA
 S/M
Ballroom Center, 3rd fl.
5:45-8:45p
Professional Awards & Recognition Dinner
(Ticketed Event)
 
 
Ballroom, 3rd fl.


Tuesday, October 19, 2010

Time
Course or Event
Speaker
Track
Room
7:30a-5:00p
Registration
 
 
Outside Exhibit Hall, 1st fl.
8:00a-5:30p
Graduate REALTOR(R) Institute Designation (2day Course)
Jeff Chute, Andy Consoli & Gary Bourque D Meeting Room C, 3rd fl.
8:00a-11:00a Linda Kody G
Meeting Room D, 3rd fl.
8:30a-10:30a
Gary Bourque
CE Ballroom South, 3rd fl.
8:30a-10:30a
Spencer Taylor
T
Meeting Room A-B, 3rd fl.
8:45a-10:45a 
 TBA
B
Jr. Ballroom, 3rd fl.
8:45a-10:45a
Linda Varone
S/M
Ballroom Center, 3rd fl.
11:00a-6:00p
Tradeshow
 
 
Exhibit Hall, 1st fl.
11:45a-12:30p
Lunch
 
 
 
12:30p-2:30p
Andy Consoli
 CE
Ballroom South, 3rd fl.
12:30p-2:30p
Deborah Bindeman, Senior Regional Director of Pearl Insurance
 B
Meeting Room A-B, 3rd fl.
12:45p-2:45p Real Estate Advertising Compliance and the Law
Steve Ryan, Esq & Mike McDonagh, Esq.,
CE
Jr. Ballroom, 3rd fl.
12:45p-2:45p
Jody O'Brien
S/M
Ballroom Center, 3rd fl.
2:00p-5:00p
Edward Alford
C
Meeting Room D, 3rd fl.
2:45p-3:00p
Break**
 
 
Jr. Ballroom, 3rd fl.
3:00p-5:00p
 Andy Consoli
CE
Ballroom South, 3rd fl.
3:00p-5:00p
Commercial Leases & Leasing Basic Sandy Brown CE
Jr. Ballroom, 3rd fl.
3:00p-5:00p
David Friedman
T
Meeting Room A-B, 3rd fl.
3:00p-5:00p
Eric Berman
S/M
Ballroom Center, 3rd fl.
5:00p-6:00p Networking Reception
Exhibit Hall, 1st fl.
 

 
Wednesday, October 20, 2010

Time
Course or Event
Speaker
Track
Room
7:30a-2:00p
Registration
 
 
Outside Exhibit Hall, 1st fl.
8:00a-5:30p
Graduate REALTOR(R) Institute Designation (2day Course)
Jeff Chute D Meeting Room C, 3rd fl.
8:00a-10:00a Linda O'Connor CE
Ballroom South, 3rd fl.
8:00a-10:00a
Amy Chorew
T
Meeting Room A-B, 3rd fl.
8:15a-10:15a
Jean Fitzgerald
CE
Jr. Ballroom, 3rd fl.
8:15a-10:15a 
Nelson Zide
S/M
Meeting Room D, 3rd fl.
8:15a-10:15a 
Jodi Smith
S/M
Ballroom Center, 3rd fl.
10:00a-1:00p
Tradeshow
 
 
Exhibit Hall, 1st fl.
10:15a-10:30a Break**
10:30a-12:30p The State of Housing in Mass -  General Session TBA
Exhibit Hall, 1st fl.
12:30a-1:45p
Lunch
 
 
Exhibit Hall, 1st fl.
1:45p-3:45p
Linda O'Connor
CE
Ballroom South, 3rd fl.
1:45p-3:45p
Amy Chorew
 T
Meeting Room A-B, 3rd fl.
2:00p-4:00p Smart Growth/Smart Energy
 Jean Fitzgerald
CE
Jr. Ballroom, 3rd fl.
2:00p-4:00p
 Nelson Zide
 S/M
 Meeting Room D, 3rd fl.
 

 

 
 
 


Educational Tracks

CE

T

B

P

S / M

Continuing Education

Technology

Brokers

Business Planning

Sales / Marketing

 

C

G

D

 

 

Certification Course

Graduate Course

Designation Course

 


*Conference schedule is subject to change. Please check this page for the latest updates.
**Concession stands available for food and beverage purchase in Exhibit Hall North 11:30 am – 5:00 pm.
† Course requires advanced purchase.
 

Course Descriptions


CRS Class - The New Negotiating Edge …A 5-Step Behavioral Model
Instructor: Ed Hatch, CRB, CRS, President of Ed Hatch Seminars
The New Negotiating Edge …A 5-Step Behavioral Model
The participants will leave this seminar with not only a complete understanding of the most current, innovative and effective negotiation strategies, but also specific real estate applications to their day-to-day negotiations with and for their clients.
 
Resource materials:
Getting to Yes, Fisher & Ury
Getting Past No, Ury
The Power of Influence, Lambert
Influencing With Integrity, LaBorde
I’m OK – You’re OK, Harris
Please Understand Me, Keirsey & Bates
 
Objectives:  The participants will:
    A. Understand and be able to implement the specific skills of a 5 – Step Strategy for negotiating past NO to YES!
    B. Step #1 – Prepare, Prepare, and Prepare … AGAIN!
         1. Understand the 3 fundamental axioms of negotiating and the application of each in their real world negotiations:
            a. Never negotiate from a position of weakness
                • Create a personal BATNA – Better Alternative to a Negotiated Agreement
            b. Negotiations begin long before the average untrained person thinks it does; before objections arise.
               • Create and maintaining REALTOR of Choice status
               • Know your … dialogues, market, and clients
           c. People support what they author, and never argue with their own information
              • Create and effectively present options for mutual gain
              • Understand the appropriate delivery format
              • Understand the “click-whir” response – the clients’ “mind map”
  
  C. Understand and be able to implement the specific skills of the remaining steps in the 5 – Step Strategy
        1. Step #2 – ASK
           a. The BENEFITS of questions vs. statements
           b. The appropriate use of questions
           c. Sample questions used throughout the buyer/seller process
 
        2. Step #3 – LISTEN
           a. Give the client a sincere and respectful listen
           b. The BENEFITS of “Active Listening”
           c. Specific “Active Listening” strategies … throughout the process
 
        3. Step #4 … LEARN 
           a. How the clients … COMMUNICATE
            • Understand, identify, and apply the NLP strategy
           b. The clients’ … REASONS & MOTIVATIONS
            • Understand, identify, and apply the QUADRANT strategy
            • Probing strategies for probing and identifying underlying motivation
           c. The clients’ PREFERRED NEGOTIATING STRATEGY … how they “PLAY the GAME”
            • Use the “mind mapping” strategy to effectively present need – feature – benefits
 
       4. Step #5 … LEAD 
           a. Build the “Golden Bridge …
              • The NEED – FEATURE – BENEFIT Statement
              • Reframe from “positional bargaining” to “partners in the process”
           b. Handle & Overcome … last minute objections and the predictable need for give and take
           c. Specific application of Axiom 3 to overcome:
              • Seller objections:
                    Pricing objection
                    Commission objections
              • Buyer objections
                    Waiting for the “perfect house”
                    Trying to get the “good deal”
                     Wanting to begin by writing a “low ball offer”
 
 
Loss Mitigation Certification Course
Instructor: Linda Kody, President of Kody & Company
 
This 1 day certification course requires an advanced purchase of $230, which includes the Conference and Tradeshow registration.
 
This one-day course will provide information and guidance on the complicated transactions involving foreclosures, short sales, properties at auction or bank owned (also known as real estate owned or REO), and give attendees useful ways to protect their commission while assisting buyers, sellers and mortgage companies through the process.

The curriculum, will teach REALTORS® how to deal with short sales on both the buying and listing side; how to best approach lenders; and what information they will be required to produce.  Since not all short sales avoid foreclosure, attendees will also learn about the auction process including viewings, financing, bidding, and commission concerns.  Lastly, this course will also address the human element of these transactions as consumers potentially face losing their homes.

This one-day class will equip you with the tools you need to help you advance new business opportunities in this area, and will give you the rights to use the logo for the Loss Mitigation Certification.  This course qualifies for 2 hours of ce credits (Foreclosures - RE28RC07). 
Dual Agency - RE49R05
Instructor: Paula Savard, CEO of Aberman Associates
 
Dual Agency.. It’s in almost all company transactions regardless which office policy you chose.   It’s ok, if you do it right. In a traditional real estate firm, anytime one of it’s agents represent the seller and another represents the buyer in the same transaction, all agents of the firm are dual agents. In a designated agency firm, anytime one of its agents represents the seller and another represents the buyer in the same transaction, the firm becomes a dual agent.
Real Estate, the Next Generation
Instructor: Matthew Ferrara, President & CEO of Matthew Ferrara & Company
 
Our flagship keynote program, Real Estate, the Next Generation, prepares real estate professionals for the next generation of buyers and sellers who are turning the “old ways” of real estate upside down. This session closes the gap between the “Boomer” based real estate systems of today and the "Gen X / Gen Y" expectations that every agent must be prepared to meet to earn future business. RETNG takes attendees on a tour of the  ”industrial revolution” that is happening to the real estate industry – and provides them with the key insights necessary to evolve and succeed in a totally modern marketplace!
 
Real Estate, the Next Generation asks the question: What is it that Gen X and Gen Y buyers value – and how can real estate companies deliver it to them the way they want – and will pay for – in the future. It’s about planning to compete in a consumer-centric, tech-savvy and quality-centric world.
 
Real Estate, the Next Generation helps real estate professionals:
• Examine market research about modern buyers and sellers that challenges old perceptions about who they are, what they want and how they want it delivered;
• Confront the problems with “doing business as usual” in sales techniques, at open houses and even with internet marketing;
• Focus on the value-gap between Gen X / Y consumers and most companies that are built around “Baby Boomer” operational principles;
• Develop strategies to deliver better service to the modern consumer;
• Leverage new technologies like social media, wireless services and advanced collaboration tools to connect with consumers like never before.
 
Real Estate, the Next Generation is a hard-hitting, fact-filled program that leverages humor to confront challenges without any sales-pitch or agenda. For twenty years we’ve charted the course of real estate successes – and helped companies revolutionize their companies. We have put all of that experience and research into this powerful program to motivate real estate professionals and help them prepare for the challenges – and opportunities – of Real Estate, the Next Generation.

Evolution of the Commerical Product-Advanced - RE38C05 

Instructor: Rob Nahigian, FRICS, SIOR, CRE, NAR Mass. Certified Real Estate Mediator 
 
This course is designed for the seasoned commercial broker exploring future corporate changes affecting the design of office buildings and the corporate real estate
decision-making process. Learn about issues from the user or tenant’s standpoint on how real estate affects the end-user’s ability to be profitable.
The Power of Ideas: Creativity for Everyone
Instructor: Alison Linny, President of Alison Partners, LLC
The ability to generate new ideas strengthens our organizations, fuels our economy, and improves our lives. Fortunately, the creativity needed to tap this power of ideas is not limited to artists and marketing executives; creative problem solving is a skill that anyone can develop and enhance. Join Allison Linney for a hands-on workshop to learn and practice tools for generating ideas. You just might find your next great idea!
 
 
Commerical Real Estate Transactions - RE60RC10
Instructor: Rob Nahigian, FRICS, SIOR, CRE, NAR Mass. Certified Real Estate Mediator
  
Learn more about the different levels of transfers of real estate rights from the least (license) to the most complete set of rights (fee simple sale). This class will help the commercial broker understand the unique attributes of different types of commercial contracts and transactions from a functional and legal perspective and the key risks for the parties to such transactions. Transactions to be covered include: licenses, easements, leases, ground leases, sale-leasebacks and purchase & sale agreement. 
 
Broker Owner - Deal or No Deal
Instructors: Steve Ryan, Esq. General Counsel/Govt. Affairs Director & Mike McDonagh, Esq., Associate Counsel, Mass. Assn. of REALTORS®
 
Join Steve Ryan, Mike McDonagh and earn 2 hours of CE credit for this program on Real Estate Advertising Compliance and the Law.
The presentation will cover various topics related to advertising, including fair housing, Truth-in-Lending/Regulation Z, and the REALTOR Code of Ethics.
 
 
Lead Paint - Residential Sales and Rentals - RE20R01
Instructor: Paula Savard , ABR, CRB, CRS, GRI, e-PRO & CEO ofAberman Associates
 
How does a real estate agent with a property listing built before 1978 comply with the Lead Paint Law? How does a homeowner living in a house built before 1978 and with a child under 6 years of age meet the requirements of the Lead Paint Law? Lead paint disclosure from seller to buyer BEFORE the buyer is bound.  Learn how to do it right.
 Real Estate Exit Strategies and Tenant in Common (TIC) Investments
Instructor: F. Moore McLaughlin, Esq., CPA, CES, McLaughlin & Quinn, LLC

Since “wait to die” isn’t the best tax planning technique, take this seminar to learn about various exit strategies that meet your clients’ financial goals while producing more listings for Realtors. Learn how to keep your clients invested in real estate while building their wealth through tax deferral. Listen to Attorney Moore McLaughlin share insider-tips on turning a tax-deferred investment to a tax-free investment. This seminar is a must for Realtors working with baby-boomers, seniors, or anyone who wants to retire.
Residential Mortgage Loan Market and Credit Today - RE47R05
Instructor: Jody O'Brien, GRI, CBR
 
This 2-hour course will focus on basic mortgage terminology and definitions and also explain the different types of mortgages and loan programs that are available to home buyers.  It will also break down and explain the components of a buyer’s credit report and score and how that it relates to obtaining a mortgage.  Learn through discussion about some topical issues and trends that we are currently seeing in the mortgage industry.   
1031 Tax Deferred Exchanges - RE27RC07
Instructor: F. Moore McLaughlin, Esq., CPA, CES, McLaughlin & Quinn, LLC
 
With tax rates on the rise, now is a more important time than ever to understand the rules and benefits of tax-deferred exchanges. Learn how to identify when a 1031 exchange may be beneficial, what types of property qualify for a 1031 exchange, and important due diligence questions to ask the Qualified Intermediary. Furthermore, understand the different types of exchanges and techniques that are being used in the current real estate market. This seminar is guaranteed to benefit both REALTORS® and their clients with investment property.
Top Producer Intermediate
Instructor: Graham Trudeau, Top Producer
 
Top Producer Intermediate Class:
In our 2 hour class we will cover the social media integration of Top Producer 8i and how to meld your 8i and Facebook databases.  I will teach how to utilize the marketing and money generating aspects of the system like creating income producing websites from your listing flyers and mass emails.  I will also go over how to completely automate your database follow up.  At the start of the class I will ensure your database is set up to work efficiently, and that you are utilizing the most effective settings and preferences. 
 
 
Teams
Moderator: TBA
Panelists: TBA

Write-up coming soon
 
Loss Mitigation Certification Graduate Course
Instructor: Linda Kody, President of Kody & Company
 
This graduate course requires an advanced purchase of $150, which includes full Conference and Tradeshow registration. 
 
The 3 hour Loss Mitigation Certification (LMC) Graduate Course is available to any REALTOR® member who has previously taken the LMC program and is intended to provide in-depth information as it specifically relates to REO’s, short sales and foreclosures. Topic highlights include short sale duties, financing options and home inspection issues, along with foreclosure counseling, resources, profit versus non-profit and risk/liability and REO property management and safety concerns. Another component of the LMC Graduate Course includes short sales and foreclosure offers, which will also count towards 2 Continuing Education hours of (Offers - RE35RC03). If you are LMC certified and an Active REALTOR® participating in loss mitigation transactions regularly, then this course is a must attend.
 
We strongly urge you to bring along your LMC Manual to the class since the instructor may refer to specific areas of the book, in addition to the handouts you will be receiving. As a courtesy, we have attached an electronic version of the manual in case you have misplaced yours. Please be reminded that the LMC Manual is copyrighted and only available for those who have taken the certification. No republication or dissemination is allowed without the express written consent of the Massachusetts Association of Realtors®.”
 
Note You must have your Loss Mitigation Certification to be eligible to attend this course.
 
Graduate REALTOR® Institute Designation Course (This is a 2 day designation course)
GRI 202 Building a Foundation
Instructors: 
Andy Consoli, Owner of ABC Real Estate Training Institute/ABC Home Inspection
Gary Bourque:  President of Central Mass. Appraisals, Inc.
Jeff Chute: ABR, CBR, GRI, GREEN, SRS, SRES, Mass. Certified Instructor
 
This course requires an advanced purchase of $250, which includes full conference and trade show registration. 
  
Topics Covered:
Appraisal: 4 hours
Condominiums: 2 hours
Green Awareness & Smart Growth: 3 hours
Interior and Exterior Architecture: 2  hours
Residential Construction, Zoning: 4 hours
(8 hours of Continuing Education credit)
 
Appraisal:
Though attending this four-hour module, participants will gain an understanding of the residential property valuation process and appraisal reports. This will be accomplished through an examination of the forces that create value and the valuation methods applied. Basic valuation Theory and examples will be presented. The program addresses common questions about the appraisal process. Additional topics include reading a residential appraisal report and interacting with appraisers.

Architecture:
The architecture module is a valuable course and very well received.  REALTORS® will walk away with usable real life knowledge about the product they are selling.   Learn about the various styles, details, history, historic regulations, rules and practices. Attendees will be better able to help their clients and customers by understanding the various styles and regulations relative to historic preservation laws.
 
Condos/Coops/Timeshares:
This module is a valuable course and extremely important topic.  All agents sell condos and many see co-op’s and timeshares.  This class will teach the history and the legal structure for creating these types of ownerships as well as the liabilities of selling and listing them.

Green Awareness:
The objectives of this 2-hour module are to (1) Expose the participant as to the history and underpinnings of the current ‘Green’ movement as it applies to the Real Estate industry, (2) Introduce the participant to the current technology and trends in the housing fields and (3) Promote methods in which the participants may build business through knowledge of #1 and #2 above.

Smart Growth:
Smart growth is a principle of land development that emphasizes the mixing of land uses, increases the availability of a range of housing types in neighborhoods, takes advantage of compact design, fosters distinctive and attractive communities, preserves open space, farmland, natural beauty and critical environmental areas, strengthens existing communities, provides a variety of transportation choices. This section will go into Principles of Smart Growth, Development Trends and Sprawl, Smart Growth and Housing, Smart Growth Design and Implementation: Putting principles into practice. The Challenges of, and to Smart Growth and lastly, REALTORS® and Smart Growth.
  
Residential Construction:
This module will identify the basic elements of Residential Construction: How to better assist land owners, builders and developers by gaining an understanding of the very complex subdivision approval process. REALTORS® will learn about work that does not require a license but still require a permit, building departments, other departments and agencies and lastly, bonds. This course will teach the tools to better assist the consumer in remodeling Vs changing residence as well as the type of remodeling to maximize investment also help decide whether to sell or stay and remodel.
 
Zoning & Building Codes:
The section helps to identify the basic elements of residential construction by understanding the procedures and requirements defined by zoning and building codes. Learn how to contrast and compare different types of roof and house styles, identify mechanical systems and understand their codes, recognize and understand the function of wells, and recognize and understand different types of sanitation systems and their codes.
Appraisal Process (RE26RC07)
Instructor: Gary Bourque, President of Central Mass. Appraisals, Inc./Co-owner Realtyology
 
This class will include a review of the types of value (market, foreclosure, liquidation, going concern, etc), the appraisal process and conformity with USPAP (Uniform Standards of Professional Appraisal Practice), the appraiser’s role in understanding supply and demand with respect to the current area economic conditions, analyzing the three types of value (Sales, Cost & Income), understanding the currently changed requirements of Fannie-Mae and Freddie Mac with respect to the new Market Conditions Report and the HVCC (Home Valuation Code of Conduct) and how the real estate agent and appraiser can assist each other.
"If I Could Meet'em, I Could Get'em, as Yet I Haven't Met'Em."
Instructor: Spencer Taylor, Account Manager & Web Strategist of Union Street Media
 
Is that the state you're in when it comes to getting leads online?  Maybe you've spent money on a web site, even on extra search engine optimization, and your site gets traffic but doesn't generate many leads? 
You got into real estate because you like working with people, but with so many leads coming from online sources, you can't make that personal connection. Instead, you are relying on a boring and impersonal web site to generate leads for you.  In this session, we tackle this challenge showing you how you can leverage your blog, Facebook, Twitter, video, and more to let your personality and expertise shine through. The result is a more vibrant Internet presence for you that will generate more qualified leads who know you and like you before they even meet you. 
House Logic
Instructor  - TBA
 
Write-up coming soon
Feng-Shui
Instructor: Linda Varone, Owner Nurturing Spaces
 
Have you ever worked with an Asian client who had requirements for a purchase you didn’t understand?  Have you worked with a Western client who knew just enough Feng Shui to be dangerous?

 

Learn from this Best of Boston® Feng Shui consultant, author and national speaker what are the Feng Shui factors in curb appeal and how they extend into the backyard. You will learn the basic principles of Feng Shui, identify Feng Shui deal-breakers and how to correct them. This presentation is generously illustrated with photo slides and real-life examples.

Title V – RE22RC01
Instructor: Andy Consoli, Owner of ABC Real Estate Training Institute/ABC Home Inspection
 
Learn about the history of Title V laws, the current rules and regulations, required inspections and what to do when a system fails. Find out more about the procedures for installing septics from deep hole and perk tests to engineered plan approval, the life expectancies of septic systems and cost related to repair and replace them. Words like Tight Tank, Envirosystem Infiltrator, Fast System, Baffles, and D boxes will be understood. This class is full of power point photos showing all aspect of a septic system installation. You’ll love this class even if it is a crappy subject.
Broker Owner - “Covering Your Assets!” 
Instructor:  Deborah Bindeman, Senior Regional Director of Pearl Insurance 

This class is designed to give the real estate professional an explanation of what Errors and Omissions Insurance is and why it is necessary. Deborah will discuss important features and benefits of an E&O policy and what to look for in the purchasing process. Included in the discussion are current legal issues facing Massachusetts agents and brokers, and potential exposures coming out of the current real estate market. Attendees will get an overview of typical E&O claims and risk reduction techniques to help prevent and reduce these.
The benefits of attending this course for the real estate professional are to examine the features of an E&O policy, gain an understanding of the liability exposure that agents/brokers face with each real estate transaction, and learn how to prevent or reduce that risk. By incorporating these risk reduction techniques into their overall risk management programs, real estate professionals will be better able to protect themselves from professional liability exposure.
Real Estate Advertising Compliance and the Law - RE41R05
Instructors: Steve Ryan, Esq., General Counsel/Govt. Affairs Director & Mike McDonagh, Esq., Associate Counsel, Mass. Assn. of REALTORS
 
This presentation will cover various topics related to advertising, including fair housing, Truth-in-Lending/Regulation Z, and the REALTOR Code of Ethics.
 
They Really Love Me…For Sale By Owner and Expireds
Instructor:  Jody O’Brien, CBR, GRI
 
When a seller decides to sell make sure they hire you!  Learn how to differentiate yourself from other agents and deliver the value in your services. Most importantly understand today’s FSBOS and Expireds and discover their wants and needs. Become the expert and success is yours!  
Transnational Referral Certification (TRC)
Instructor - Edward Alford 
 
This course requires an advanced purchase of $160, which includes full conference and trade show registration. 
 
The goal of the Transnational Referral Certification (TRC) is to prepare real estate professionals to make and receive compensated referrals using the Transnational Referral system developed by the International Consortium of Real Estate Associations—ICREA. Students will learn how to integrate international referrals, resulting in increased income, into their business plans.
 
When you are involved in an international referral, as a referring or receiving agent, the Transnational Referral Certification demonstrates to other real estate professionals that you are well versed in the procedures of the Transnational Referral system, have pledged to follow a code of conduct in business dealings, and expect that compensation, paid in a timely manner, will be an integral part of the transaction.
Residential Rentals-Landlord/Tenant Issues - RE09R07
Instructor: Andy Consoli, Owner ABC Real Estate Training Institute/ABC Home Inspection
 
This a fantastic class and should be a required class for all agents who are landlords, property managers, or sell any investment property including a 2 unit house.  The student will learn what is required from a landlord and/or an agent renting apartments, how to screen tenants, what can and can not be asked.  Find out what to do about the lead paint laws, fair housing laws, radon, mold, asbestos, disclosure responsibilities. You will also learn the difference between tenants at will vs. lease and how to evict, required forms such as lead paint, statement of condition, fee disclosure, etc…
Commercial Leases and Leasing Basics  - RE31RC09
Instructor: H. Sandy Brown, CBR, CCIM, RECS, Owner CALE Commercial Realty Group 
 
This course is specifically designed to expose the residential or new commercial real estate practitioner to the basics of commercial leases, as well as provide to the seasoned commercial practitioner with a refresher of fundamentals. The goal is to have the practitioner gain an objective view of the concerns and needs of both landlords and tenants so that each side’s position is better understood. An effective lease should accommodate both parties’ needs whenever possible and practical.
Social Media for Realtors
Instructor: David Friedman, President, Boston Logic, Inc.
 
Facebook is now the most visited site on the web! We are all spending an enormous amount of time online and while we're surfing, we're using social media websites. In this session, we'll discuss how to capture the attention of potential clients on social media sites like Facebook, LinkedIn, and Twitter. We will discuss the best ways to integrate your website with social media and the strategies that turn those online connections into clients. 
Leveraging your Local Media to Expand your Business
Instructor: Eric Berman, Director of Communications, Mass. Assn. of REALTORS® 
 
Despite shifts in circulation of daily newspapers and viewership of news programming on network television, local news media (namely weekly newspapers) continues to play an important role in the communities they serve.  This session will give REALTORS® the knowledge they need to effectively work with the local news media to become a main “REsource” when the media is reporting on all things real estate.  In addition, the course will cover some social networking best practices for REALTORS®.
Commonly Used Forms (RE39C05)
Instructor: Linda O'Connor, CE & GRI Certified Instructor
 
What could you possibly learn that you don't already know about forms, right? Don't sell this class short. We'll explore the four basic state mandated forms, their genesis, and their proper utilization to minimize risk and maximize profitability. 
There is an App for That: Tools for your Smart Phone – Save Time and Money and Keep you Connected
Instructor: Amy Chorew, President of The Techbyte & Learning Director, SMMInstitute
 
The real estate industry has finally gotten the message. The consumer wants information fast, furious and at the speed of . . . your email, text, facebook app or twitter app.  Being able to reach and communicate with a consumer when they are interested in learning about real estate is important. Calling them back then they have gone on to other things will not help them as much. So we need to be connected! Which applications can we use to make this science of staying connected more fun and engaging?  Come to this class to learn about some of the industry’s favorites.
Auction 101 - RE58RC09
Instructor: Jean Fitzgerald, ABR, CRB, GRI, GREEN, SRES, NAR & Mass. Certified Instructor
 
Many real estate consumers are considering the auction as a method of buying and/or selling real property, and they often turn to their REALTOR® for advice and counsel. Learn about the basics of the real estate auction procedure as we describe the opportunities for REALTORS® to assist their clients throughout the auction process.
Time Management: Taking Control of your Life
Instructor: Nelson Zide, Author, Lecturer, Mass. Certified Instructor
 
We will talk about self assessment analysis.  Also how to manage and control your time which includes time blocking and using the “SPACE” formula. You will leave with very specific tasks to help you manage your goals, your plans and your time.
The Polished Professional's Secrets of Success
Instructor:  Jodi Smith, President of Mannersmith
 
Designed for those who would like to enhance their professional persona.
 
We all have heard that we never get a second chance to make a good first impression. But few of us take the time to consider the components of presenting a polished professional image. Savvy business people know how to make their first impressions work to their advantage. This program reviews the essentials for both attitude and attire. The lessons learned through this etiquette program will provide you with confidence to present yourself well in the working world.
The State of Housing in Mass -  General Session
Moderator: David Wluka, 2006 President of the Massachusetts Association of Realtors®
Panelists: 
Kevin Sears, President of the Massachusetts Association of Realtors®
Gregory Bialecki – Massachusetts Secretary of Housing and Economic Development
Barry Bluestone – Director of the Dukakis Center for Urban and Regional Policy at Northeastern University
 
This 90 minute general session will engage REALTORS® in conversations with the state’s top industry leaders and government officials. “The State of Housing in Massachusetts”, will take a look back at the recent history of real estate in the commonwealth and examine the factors that may shape the future climate of our housing market.
 
Offers – RE39C05
Instructor: Linda O'Connor, CE & GRI Certified Instructor
 
We’re not attorneys! We don’t pretend to be attorneys! And yet we assist clients every day in writing contracts to which they may be legally bound. If you’ve ever found yourself saying “That’s not want we meant”, or “We thought that was included”, this is a don’t miss course. In this CE, we’ll discuss the construction of offers, counter-offers, and contingencies to protect ourselves and our clients in this challenging market.
Powerful Powerpoints – Using Little Money or Time to Create Great Powerpoints:
Instructor: Amy Chorew, President of The Techbyte & Learning Director, SMMInstitute
 
Many of the consumers you deal with use technology every day in their jobs. Consider that doctors, lawyers, sales people, teachers and managers may be familiar with or using Microsoft PowerPoint. Now ask yourself: What happens if I arrive to do a “presentation” to a consumer who is used to using PowerPoint themselves to do the very same thing?

Microsoft PowerPoint is a powerful tool for organizing and communicating complex information – such as the content of a listing presentation! As a sales tool, it can streamline and support your sales demonstration process when you meet with new seller and buyer prospects.

Smart Growth/Smart Energy - RE59R09
Instructor:  Jean Fitzgerald, ABR, CRB, GRI, GREEN, SRES, NAR & Mass. Certified Instructor
   
The vitality of every REALTOR'S® career is dependent upon the ways the cities and towns in their market continue to grow; REALTORS® should be actively involved  assisting their local planners make “smart” growth decisions. Smart Growth/Smart Energy, based on the Massachusetts Executive Office of Energy and Environmental Affairs (EEA) Smart Growth/Smart Energy Toolkit, provides information on planning, zoning, subdivision, site design, and building construction techniques that can make Smart Growth/Smart Energy a reality in your community. It is designed to increase understanding of smart growth/smart energy tools and policies, as well as to customize and apply the techniques to suit local circumstances.
My Bat My Ball
Instructor: Nelson Zide, Author, Lecturer, Mass. Certified Instructor
 
We are going to discuss the most important questions to improve your business in 2011 and beyond.  Some examples are:
1. How do I control buyer relationships?  Key word being "Control".
2. How do I balance my business and personal life?
3. Now that I have a data base, what do I do with it?
4. 6 other important questions 

© 2010 Massachusetts Association of REALTORS®. All Rights Reserved.