A redesigned REALTOR.com, the nation's No. 1 real estate Web site, will launch today to deliver even more user friendly features to consumers and more value and power to REALTORS® marketing their brand and client properties.
Visitor activity continues to increase within REALTOR.com, the official property Web site of the National Association of REALTORS®, which is operated by Move Inc. (NASDAQ: MOVE), the leader in online real estate.
“REALTORS® pride themselves in being industry innovators, and the all-new REALTOR.com site reflects how we add value to the real estate transaction. I’m sure our members will be very happy with the upgrades because the new features give us more of what we want, especially more traffic to our listings, and all of it is more attractively displayed,” said NAR President Dick Gaylord, a broker with RE/MAX Real Estate Specialists in Long Beach, Calif. “Consumers, too, will be pleased with the redesign. The site is more user friendly, contains more listing data including neighborhood and school reports, and shows home value comparisons – and a new search function will make it easier to find what they want.”
Move’s research during the Beta phase determined that, more than anything, consumers want “more and better quality photos.” To help real estate professionals enhance their marketing efforts, the site now includes more, higher quality photos that are 140 percent larger than before; a dynamic photo carousel on the homepage; and photo galleries, virtual tours, and videos that are easier to find and provide an “insider’s view” of properties.
“REALTOR.com is the nation’s most popular real estate Web site, and we’ve watched with excitement as consumers respond favorably to the redesigned Web site in this challenging market,” said REALTOR.com President, Errol Samuelson. “Today, it’s more important than ever that REALTOR.com offer helpful resources to buyers and sellers and a more effective marketing platform for REALTORS® looking for efficient and relevant ways to market their brands and client properties.”
Data about visitor searches on the new site already indicate that potential home buyers are now five times more likely to go from the homepage to a listing detail page as compared to the classic site. They’re also viewing 40 percent more properties and clicking through 12 percent more often to view details on properties of interest. In addition, visitors are 37 percent more likely to e-mail an agent and 10 percent more likely to click through to their Web site.
Samuelson pointed out that the number of potential home buyers registering for personal alerts rose during the Beta test phase, resulting in dramatic click-through rates and more requests for information about properties. User registrations grew by 9 percent in the second quarter of this year compared to the first quarter on the classic site, and the number of consumers electing to receive email alerts doubled. Over 3.3 million alerts have been delivered since the Beta site was launched in May 2008. This has resulted in an increase in the direct click-throughs to property listings. Compared to the classic version of the Web site, 45 percent more visitors downloaded informational brochures on properties of interest and they forwarded listings to friends 10 percent more often.
Throughout the site, newly integrated and intuitive search features have reduced the number of clicks consumers take as they search, while improved navigation features swiftly power them through REALTOR.com’s 4 million-plus listings. Listings are now time-stamped for freshness, while greatly enhanced personalization options offer convenient and timely alerts so consumers remain current as new information or listings become available.
“The new REALTOR.com sets the online standard in real estate listings for consumers, and this is also great news for Realtors®,” said Samuelson. “By creating a more inviting, easy-to-navigate and personalized search experience, REALTOR.com encourages potential home buyers to be more involved in real estate, and consumers benefit from interactive new features and tools that lead to local real estate professionals − making the new REALTOR.com an even more powerful advertising investment for REALTORS®.”
To help real estate professionals enhance their marketing efforts, all REALTORS® now receive greater visibility for their free listings. Each basic listing now includes up to four free photos, community maps, and more information on local demographics, schools, and amenities.
Showcase Listing Enhancement (SLE) products have also been improved so Realtors® can more easily differentiate themselves and their listings from competitors. All SLE listings are now separated by a wide yellow anchor headline that prominently features a listing’s address.
REALTOR® branding has been holistically integrated into SLE listings so the visual interface feels as if a REALTOR® is hosting a property rather than advertising it. SLE listings also now feature photos of other properties offered by the listing agent, while contact details that include easy-to-find, call-to-action links are seamlessly integrated into listings. SLE listings continue to include “romance” paragraphs, up to 25 photos, videos, video tours, and photo galleries with “see all photos” buttons.
“The redesign of REALTOR.com now offers a world-class search experience that clearly delivers what consumers want and need as they search for their next home,” said Lorna Borenstein, president of Move. “As our relationship with consumers continues to deepen and grow, REALTORS® and our consumer advertisers will benefit significantly from the highly targeted and effective opportunities offered on REALTOR.com, as consumers continue to look to us as their trusted source for real estate information.”
REALTOR.com®, where the world shops for real estate online, is operated by Move Inc., (NASDAQ: MOVE) and is the official Web site of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, REALTOR.com® currently offers potential home buyers access to over 4 million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 5.4 million consumers in August 2008. Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.
REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move Inc., or of their other respective owners.
ABOUT MOVE INC.
Move Inc. (NASDAQ: MOVE) is the leader in online real estate with 7.7 million monthly visitors to its online network of Web sites. Move Inc. operates: Move.com®, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official Web site of the National Association of REALTORS®; Welcome Wagon®; Moving.com; SeniorHousingNet; and Top Producer® Systems. Move, Inc. is based in Westlake Village, Calif., and employs more than 1600 individuals throughout North America. For more information: www.move.com.