FIND A REALTOR®
News and Features
Sales and Marketing
Law and Ethics
REALTOR® Association News
The MAR Report Podcast
VIEW CURRENT ISSUE ONLINE
(Direct Link to PDF)
Connect with the MAR
The Massachusetts Association of REALTORS
Bay State REALTOR®
Bay State REALTOR® Featured Sections
Social Media: Fad or Fundamental Shift?
If you weren’t sure whether social media was here to stay, below are some facts that may convince you.
Facebook tops Google for weekly traffic in the U.S.
Over 50% of the world’s population is under 30
One in eight couples married in the U.S. met on social media sites.
If Facebook were a country it would be the world’s third largest, ahead of the United States and only behind China and India.
A 2009 U.S. Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction.
80% of companies use media for recruitment.
The fastest growing segment on Facebook is 55-65 year old females.
YouTube is the second largest search engine in the world.
Wikipedia has 15 million articles, and studies show it’s more accurate than Encyclopedia Britannica.
100+ hours of video are uploaded to YouTube every five minutes.
25% of Search Results for the World's Top 20 brands are links to user generated content.
50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
Only 18% of traditional TV campaigns generate a positive ROI.
Kindle eBooks outsold paper books for the 2010 holiday season.
Facebook has 60 million status updates per day.
© 2013 Massachusetts Association of REALTORS®. All Rights Reserved.