| Tech Tuesday - How to Market Homes - Even on the Internet |
| 5/1/2007 |
| Marketing dominates the real estate brokerage process. It is used to promote companies, generate leads, sell homes and swap referrals. Marketing is also what most agents think they are doing when they put properties in newspapers, postcards and even the web. Yet this isn’t really marketing. |
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| Tech Tuesday - Why Technology Matters |
| 4/1/2007 |
| If you’ve ever wondered if your technology strategy really makes a difference, a recent article on RealEstateJournal.com should make the point. Titled Amid Slump, Real-Estate Agents Hang Up Their Blazers, authors Hagerty and Athavely provide a glimpse of a real estate industry filled with $37,600 average-income agents. |
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| Tech Tuesday - Shape Your Future |
| 3/1/2007 |
| By all accounts, 2006 was a fairly good year. Some agents would have called it a “down” year – but if the only evidence for that is that some of us did a few less “exuberant” deals than the year before, we should always be so lucky in “down years.” |
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| Tech Tueaday - Turn Your PDA into a PMA |
| 1/1/2007 |
| What’s in a name? In the technology world, how we use our tech tools is often directly related to what we call them. The name of a device can expand – or contract – the ideas we have about how certain tech tools can help us work smarter every day. |
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| Tech Tuesday - The Virtual Office Strikes Back! |
| 12/1/2006 |
| In the technology world, nothing is dull like yesterday’s news; unless the old news was right. That’s the case with the story of a technology strategy that might have made all the difference today, if only more brokers had taken it to heart. |
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| Tech Tuesday - The Blog Days of Summer |
| 11/1/2006 |
| Show me an agent without an opinion about the market, buyers, sellers or mortgage rates, and I’ll show you a dead agent. But try to channel that agent’s opinions into a useful marketing tool and I’ll suggest you create a blog. |
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| Tech Tuesday - Taking The Lead Online |
| 10/1/2006 |
| For the last few years, the “buzz” in real estate technology has been websites, online listing inventory and web traffic. Brokers have poured millions of dollars into creating, populating and then revamping their company web sites every year while their agents have likewise reinvented the website-wheel on smaller scales with lesser budgets. |
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| Tech Tuesday - Prospecting Simplified |
| 9/1/2006 |
| With a hundred emails a day, a schedule full of tasks, three listing presentations, a showing and a training class, how is a modern real estate agent ever supposed to keep up with her marketing plan? Simple, if you let technology do the work! |
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| Tech Tuesday - Home to Roost: Technology for a Changing Market |
| 8/1/2006 |
| Consider it a wake up call: interest rates are a little higher, inventory is a lot larger and days on market are far longer. Certainly, it’s not a crisis – not a burst bubble – but nobody can deny that the marketplace has substantially changed... |
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