Bay State REALTOR® Technology
| Tech Tuesday - Fix Listings to Fix the Market |
| 3/1/2008 |
| Alan Greenspan once said that the fastest route to greater efficiencies is through a recession. His point, that improvements only occur when “necessity” makes them happen, is something that real estate professionals can no longer pretend isn’t happenning. |
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| Tech Tuesday - Better Make It Better |
| 2/1/2008 |
| Ever wonder why is seems like some companies employ technology in ways that actually decrease their efficiency or harm their customer service? It's amazing how this happens over and over again. |
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| Tech Tuesday - 2008 Real Estate Rule #1 |
| 1/1/2008 |
| Forget about New Year's Resolutions. Start thinking about new rules of real estate instead. Resolutions are something "you' can think up - and FORGET about - at your discretion. |
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| Tech Tuesday - Engage the Web: Social Networking |
| 12/1/2007 |
| Successful sales professionals know their careers depend upon good networking. Connecting to consumers and other industry players remains the purpose of REALTOR® Associations, chambers of commerce, condo associations and country clubs. |
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| Tech Tuesday - The Other Google |
| 10/1/2007 |
| By now, every real estate professional knows the power of Google. Need to find something on the web? Go to google.com and type it in. Don’t worry about spelling (it suggests corrections if you mistype) and just use normal language. |
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| Tech Tuesday - Customerize Your Business |
| 9/1/2007 |
| It’s no surprise to say that the real estate industry isn’t what it used to be. The pace is faster, the tools are different, the customers are savvier and the business has modernized to adapt to these changes. |
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| Tech Tuesday - iPhone iHype |
| 8/1/2007 |
| Well, now isn't that ironic? After months of rumors, online chat and pontification by Steve Jobs, turns out the iPhone is a very expensive bundle of i-HYPE. What do I mean? Well, let's compare the $500 iPhone unit from AT&T with a Blackberry (running half price) or even a Treo: |
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| Tech Tuesday - Mobile Marketing: Digital Camera Delights |
| 7/1/2007 |
| No other tech tool has been more widely adopted by real estate professionals than the digital camera. While the recent NAR survey of its members showed a paltry percentage had adopted wireless email devices, the digital camera ranked near ubiquitous with agents. |
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| Tech Tuesday - Blogs: Internet Marketing for Everyone |
| 6/1/2007 |
| Up until now, Internet marketing has been dominated by two major mediums: websites and email messages. Websites require input from many different people: designers, programmers, maintainers, content generators and marketers. |
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