Sales and Marketing
 
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Bay State REALTOR® Sales and Marketing

Rise to the Top With the Perfect Elevator Speech
10/30/2012
You could think of all real estate agents as being on an elevator in their careers. Some stuck on the first floor...some zip right to the top.

Rookie Agent/Seasoned Agent: Success Stories from Both Ends of the REALTOR® Spectrum
10/30/2012
Whether a REALTOR® is a newly minted sales professional or has been in the business for a decade, the components of success tend to be the same...

RPR–Your Game Changing REALTOR® Benefit
10/16/2012
Brokers and agents now have valuable tools and features to make them better informed and to increase their efficiency in the marketplace.

It’s all about the Data
8/28/2012
By Eric Berman, MAR Communications Director Both local and national news outlets turn to MAR for housing data about Massachusetts each month. But did you know that the media only has access to a fraction of the data that members do?

Turn Sleepy Owners Into Raging Motivated Sellers
7/31/2012
Learn what to do when you run across that sleepy owner who drags his feet about deciding whether or not to put his house on the market.

How to Avoid the Summer Doldrums
7/17/2012
By: Bob Corcoran

An Exercise in Competitive Market Analysis
6/27/2012
A lesson in how to counsel and consult with the property owner regarding the price they should authorize for the listing agreement.

Uh, Oh, My Client Just Posted Awful Comments About Me!!!
6/22/2012
If your client’s satisfaction is not measured, it can go unrecognized, and unmanaged. Knowing the client’s perspective, and appropriately addressing concerns, is vital.

Make Money When Old Meets Young
6/22/2012
Word is out from the National Association of REALTORS® that both Baby Boomers and folks in their 20s and 30s will set the stage for real estate transactions through 2032.

How REALTORS® Can Help Seniors Become More Comfortable
6/22/2012
REALTORS® frequently speak with seniors who know they need to sell their home, but have the greatest reluctance to do so.

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