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Bay State REALTOR® Sales and Marketing

{from the editor} Time to Take a Position
5/1/2013
When do we take a position on something – a law, a rule, a decision? Why do we take a position? I believe both have the same answer – because the “thing” impacts us.

Team Power
5/1/2013
Four Massachusetts REALTOR® teams reveal the secrets to their success, their top challenges, and their future plans.

COURTESY: A Closer Look
5/1/2013
In the day-to-day activities of real Estate Professionals, sometimes the courtesy we extend to the public, the listings and ea

The 15 Minute Open House Tour
3/26/2013
I can show you how to have fun and how to meet every seller and buyer in the neighborhood. In the same step, I can show you how to create a massive personal promotional campaign and form an alliance with your lender while being a hero to your sellers.

Useful Mobile Apps for REALTORS®
2/26/2013
Going mobile has never been easier and more important for REALTORS®. There are many available applications to choose from, but below are a few of the more popular ones to review.

{from the editor} It’s Puzzling
2/26/2013
You may have thought I was going to discuss something to do with confusion in this article, but the title is literally about puzzles. One of my favorite activities when I was young was constructing puzzles. My mother was always a fan and passed it along, having several in the house for rainy days.

Top 2013 Real Estate Trends to Capitalize On
2/26/2013
Wouldn’t the real estate business be so much easier if we all had crystal balls? Well, you do have a crystal ball. I have one, too. We all do. Look in the mirror and you’ll see yours. Yep. Your crystal ball is your head. Use it and you’ll be better off in 2013 and beyond.

Time to Get Smart
12/20/2012
One of the trends we’re closely following at MEG Research is the changing demographics of home buying and ownership. As the demographics are changing, REALTORS® also must change or run the risk of becoming obsolete and irrelevant.

See Your Home Through Buyers' Eyes
12/14/2012
What most sellers don’t understand, says Alan Cohen of Hammond Realty, is that buyers lack visual literacy: What they see is what they think they get. Buyers by on emotion and if you don’t engage them in the first 8 seconds they may walk.

New Communication Apps Allow REALTORS® to Take the Office on the Road
10/31/2012
Here are five ways that REALTORS® can use mobile apps to communicate with clients, lenders and other agents while pushing through contracts on their mobile devices.

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