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Bay State REALTOR® Sales and Marketing

Team Power
5/1/2013
Four Massachusetts REALTOR® teams reveal the secrets to their success, their top challenges, and their future plans.

COURTESY: A Closer Look
5/1/2013
In the day-to-day activities of real Estate Professionals, sometimes the courtesy we extend to the public, the listings and ea

The 15 Minute Open House Tour
3/26/2013
I can show you how to have fun and how to meet every seller and buyer in the neighborhood. In the same step, I can show you how to create a massive personal promotional campaign and form an alliance with your lender while being a hero to your sellers.

Useful Mobile Apps for REALTORS®
2/26/2013
Going mobile has never been easier and more important for REALTORS®. There are many available applications to choose from, but below are a few of the more popular ones to review.

Top 2013 Real Estate Trends to Capitalize On
2/26/2013
Wouldn’t the real estate business be so much easier if we all had crystal balls? Well, you do have a crystal ball. I have one, too. We all do. Look in the mirror and you’ll see yours. Yep. Your crystal ball is your head. Use it and you’ll be better off in 2013 and beyond.

Time to Get Smart
12/20/2012
One of the trends we’re closely following at MEG Research is the changing demographics of home buying and ownership. As the demographics are changing, REALTORS® also must change or run the risk of becoming obsolete and irrelevant.

See Your Home Through Buyers' Eyes
12/14/2012
What most sellers don’t understand, says Alan Cohen of Hammond Realty, is that buyers lack visual literacy: What they see is what they think they get. Buyers by on emotion and if you don’t engage them in the first 8 seconds they may walk.

New Communication Apps Allow REALTORS® to Take the Office on the Road
10/31/2012
Here are five ways that REALTORS® can use mobile apps to communicate with clients, lenders and other agents while pushing through contracts on their mobile devices.

Rise to the Top With the Perfect Elevator Speech
10/30/2012
You could think of all real estate agents as being on an elevator in their careers. Some stuck on the first floor...some zip right to the top.

Rookie Agent/Seasoned Agent: Success Stories from Both Ends of the REALTOR® Spectrum
10/30/2012
Whether a REALTOR® is a newly minted sales professional or has been in the business for a decade, the components of success tend to be the same...

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