By Karen Dumond
Isn’t it crazy how many different ways there are to communicate today? As I often do in my column, I am going to date myself as I reflect on the way things used to be. Way back when, I chose my profession based on less than one handful of mediums: print, radio, and television. These were the ways we communicated to the audiences we served. We “messaged” one another in singular ways – land-line phones and mailed letters!
Today, addressing the many ways to communicate and which one to choose at what time is daunting. I’ll first talk about two very fun and interesting mediums of communication I’ve learned recently from my kids, both of which are apps on your iPhone.
One is Snapchat, a light-hearted, fast way to share a moment in time. You take a photo in Snapchat and send it to a friend and they have only 30 seconds or so to see the photo, then it is gone for good. So it is not a lasting memory, but a nice way to share something special in a quick and easy way.The second app I just learned about is called Vine. It helps you create short, looping videos in a simple and fun way to encapsulate an event or just a night out with friends.
Now these are recreational mediums for the most part,but the pages of this issue are stocked with other modes of communication through social mediums that can help you to stay connected with your clients and customers and gather new contacts to help you succeed. The ‘Insider’ column is written by an expert PR consultant, Heather Logrippo, who works primarily with REALTORS® to help them gain more exposure through social media. Her article provides great tips to get you more attention in your market area. The feature highlights the Big Six – Facebook, Google+, YouTube, Twitter, LinkedIn, Pinterest, and Foursquare which, if used regularly, will increase sales for your real estate business. Also, take a look at the top 10 “Do’s” from NAR’s “Social Media 101 Do’s and Don’ts” in the RE at Work section. It is a great taste of the social media resources available on NAR for REALTORS®.
We have so many more ways to communicate than the days of print, tv, and radio and it may seem overwhelming which ones to use for which purpose, but don’t stop exploring your options. Without a doubt, you’ll find some fun ways to reach out to friends and family along the way.