By Karen Dumond
I know it’s customary to focus on New Year Resolutions not Midyear. And who likes resolutions anyway? Not me, and you may question the positive side of them as well—but we’re in unique times.
For the past six plus months the housing market buzz has centered on the Homebuyer Tax Credit. The state and national REALTOR® Association’s Public Awareness Campaigns were devoted to the tax credit in the hope it would help ignite the market. And we think it did.
The number of homes for sale was up in March and April after 23 months of year-over-year decreases and pending sales were up in April for the 10th straight month. But now what? The tax credit has come and gone, the economy has begun to improve, but there are still six months left this year. Some midyear goal setting may be in order.
There’s market momentum right now and we need to keep it moving. NAR advertising has been revamped to focus on “What Matters Most”—family, friendship, community, and finding a home that’s right. You can check out their campaign on realtor.org. MAR advertising relays the “Real Facts”—owning a home vs. renting and the difference between a licensee and a REALTOR®. Those can be viewed at marealtor.com in the Consumer Resources section. The Association’s resolution is to help you reach the consumer, post homebuyer tax credit.
And a great way to spark your market and continue your momentum post tax credit may be to look at your marketing plans and goals. This issue’s feature can assist you as it suggests that you can end 2010 strong by boosting your marketing and promotional efforts, and great tips and tools are provided to get you there.
We may not completely enjoy taking stock in our current achievements, especially if there’s room for improvement, but we want to reach our goals. And an industry-wide goal is to keep moving buyers and sellers into the market and attain a more stable market. Couldn’t you use some new strategies to keep your market moving? Work some new goals into your midyear resolution and end the year strong.