Virtual walkthroughs and video tours immerse the buyer in the experience of the property, and result in shorter sales cycles, higher conversion rates, and better qualified prospects. In fact, real estate sites using video report buyers exposed to video are up to four times more likely to act than those presented with words and images alone.
There are a few dos and don’ts to consider:
DO shoot with lots of light
Daylight is best, but if you have to shoot in artificial light, make sure it’s as brightly lit as possible.
DON’T zoom or pan
Move very slowly and keep the camera as still as possible.
DO fill the frame
Try to fill the entire frame with the subject.
DON’T hide your video
Make sure your video is clearly labeled and placed on your home page.
DO keep it short
Videos with shorter than two minutes tend to have much higher viewership.
DON’T rely on YouTube
You are driving traffic away from your site, and to a place where Internet users may lose sight of your video as they get distracted by the “clip of the day”.
DO take as few steps as possible when implementing a solution
Take the time to research video service providers to ensure that they have everything it takes to roll out a robust and easy to use solution; uploading, encoding, storage, and high quality playback in a plug and play manner.
Fliqz provides the tools that power video, enabling sites of all sizes to increase traffic, interactivity, and revenue. Fliqz can be found online at www.fliqz.com