Realogy Corporation, the world’s largest real estate franchisor, has struck a 50-year licensing deal with Meredith Corporation, publisher of Better Homes and Gardens magazine to launch Better Homes and Gardens Real Estate, LLC. The company will have the capability to sell franchises in 24 countries worldwide.
The first franchise opened last week in Northeastern Pennsylvania while the company’s website, www.bhgrealestate.com
simultaneously went live to the public hosting 300,000 property listings initially with expansion efforts to support parent company Realogy Corporation’s online listings distribution strategy.
Better Homes and Gardens Real Estate, LLC promotes itself as an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers.