Through the NAR Public Awareness Campaign and MAR’s Consumer Campaign, the association is doing everything they can to reach consumers with information about the extended and expanded home buyer tax credit and encourage buyers and sellers to contact a REALTOR®.
NAR’s campaign began with new radio spots in November 2009 and new TV spots in December. This is the first time since the campaign’s inception that advertising spots on radio and TV will air year-round. Also in mid-January, national print and online advertisements began running in national premium consumer magazines like Martha Stewart Living, Real Simple, Popular Mechanics and This Old House, and online on Web sites including HGTV.com, DIYnetwork.com, RealSimple.com, TLC.com, About.com and ThisOldHouse.com. After April 30, NAR advertising will feature the benefits of using a REALTOR®. USE THIS LINK to learn more about the 2010 tax credit campaign.
MAR's Consumer Awareness Campaign began in January with ads running on Boston.com, Berkshire Eagle.com, Gatehouse Media (Town Online), Lawrence-Eagle Tribune online, Lowell Sun/Sentinel and Enterprise, Masslive.com (Springfield) New Bedford Standard-Times online, WHDH.com, and Worcester T&G plus internet marketing via Google Adwords. MAR's campaign is slated to run through the end of April.