For more than a decade the National Association of REALTORS® has produced an annual public relations campaign to highlight the benefits of working with a REALTOR® in the home buying or selling process. In order to maximize the reach and effectiveness of these campaigns all marketing materials are available for individual members, brokers and REALTOR® associations to use on their websites, in communications with their clients, and in local media outlets.  

 

You can access public relations materials using the links at the right. In each section you’ll have access to marketing material, research statistics, editorial content and more to help you get the word out to the public. 

 

In 2008, the campaign will go even further, countering some of the recent negative national media reports related to the housing market with facts about the value of housing as a long-term investment and helping local and state REALTOR® associations educate consumers about actual conditions in their local real estate markets. The 2008 campaign features two new buyer-focused advertisements:

 

"Building Wealth“ emphasizes the importance of homeownership in creating long-term wealth. Using data from respected third-party sources, the materials demonstrate the effect that homeownership has on household wealth. "Home Values“ demonstrates the long-term value of housing as an investment, sharing NAR housing data that shows home values nearly double every 10 years.